A Quote by Steve Blank

No Plan Survives First Contact With Customers

Steve Blank

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Contact Customers First First Contact Plan

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Steve Blank
American - Businessman
Born: 1953

There's nothing wrong with a plan, but remember Von Moltke's famous dictum that no plan survives first contact with the enemy. The danger is a plan that seduces us into thinking failure is impossible and adaptation is unnecessary - a kind of ‘Titanic' plan, unsinkable (until it hits the iceberg).

Tim Harford

No campaign plan survives first contact with the enemy

Carl von Clausewitz

No battle plan survives first contact with the enemy. Not when the enemy is me.

Lois McMaster Bujold

No plan survives contact with the enemy.

Tommy Franks

No battle plan survives contact with the enemy.

Colin Powell

Every battle is going to surprise you. No plan ever survives contact with the enemy.

Dwight D. Eisenhower

No plan ever survives its first encounter with the enemy.

Douglas MacArthur

It's true that no policy fully survives first contact. But if you don't spend time anticipating the shots you are likely to take, you wind up flailing about wildly.

Antony Blinken

No plan of operations extends with any certainty beyond the first contact with the main hostile force.

Helmuth von Moltke the Elder

Government tends to stifle innovation, and it abhors improvisation. Any good military strategist will tell you that a battle plan rarely survives past the first engagement. After that, you have to improvise to survive and to win.

Betsy DeVos

We have been in contact with our customers, we've been actively talking to them. Our customers are important to us, so we decided to compensate appliance repairs.

Stephen Watson

It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.

Charles Darwin

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

A shift toward access and service would deepen the big-box retailer's relationship to customers and win their loyalty. A service focus would bring more rewarding, frequent, and lasting contact with grateful customers.

Lisa Gansky

The banks' product is debt. They try to tell customers that "debts are good for you," but the customers can't afford any more debt, so there's no way the banks can continue their current business plan.

Michael Hudson

First, we want to have a direct relationship with our customers wherever we can. On open platforms like PC and Android, it's possible for them to get the software direct from us. We can be in contact with them and not have a third-party distributor in between.

Tim Sweeney

A Quote by Steve Blank

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