A Quote by Steve Blank
My imagination ran 24/7, and to me, every problem was a challenge to solve and new product to create. It wasn't until I started teaching that I realized that not everyone's head worked the same way.
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I took a computer-science course to fill a prerequisite at Stanford, and I realized that every day was a new problem, and every day you got to think about how to solve something new, how to reason through something new, how to develop an algorithm to solve for something you hadn't worked on before.
For every new feature we add, we take an old one out. A lot of big sites don’t do that, and it’s a problem. Twitter started as a beautifully simple product, but it’s now going the same route as Facebook. The drive to innovate can overencumber and destroy a product.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Here, then, is a simple rule of thumb for all of us to apply: If the words of Jesus challenge something I believe or challenge the way I live, the problem is not with Jesus. The problem is with me. Charles Spurgeon expressed this in broader, scriptural terms when he said, “If there is any verse that you would like left out of the Bible, that is the verse that ought to stick to you, like a blister, until you really attend to its teaching.”31
Every election, a presidential candidate inevitably proposes a new cabinet agency. The idea is that this is the only way to solve a particular problem. Just create more government.
We cannot solve a problem by saying, "It's not my problem." We cannot solve a problem by hoping that someone else will solve it for us. I can solve a problem only when I say, "This is my problem and it's up to me to solve it."
The night before my amputation, my former basketball coach brought me a magazine with an article on an amputee who ran in the New York Marathon. It was then I decided to meet this new challenge head on and not only overcome my disability, but conquer it in such a way that I could never look back and say it disabled me.
Whether you were talking about Pillsbury, Burger King, Godfather's, the National Restaurant Association, in each one of those situations, I had a daunting problem that I had to solve. And I used the same business principles to approach the problem and, more importantly, solve the problem in every one of the situations.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken.
I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensates the music industry - that gave us Spotify.
When we find ourselves unable to reason (as one often does when presented with, say, a problem in algebra) it is because our imagination is not touched. One can begin to reason only when a clear picture has been formed in the imagination. Bad teaching is teaching which presents an endless procession of meaningless signs, words and rules, and fails to arouse the imagination.
What we have is a crisis of imagination. Albert Einstein said that you cannot solve a problem with the same mind-set that created it.
There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.
To solve a problem is to create new problems, new knowledge immediately reveals new areas of ignorance, and the need for new experiments. At least, in the field of fast reactions, the experiments do not take very long to perform.
I started working as a kid doing dubbing, and then I started doing television when I was 11 or 12, and then movies, and I worked mostly in French, and then I started working in English, and then I moved to New York. So I think I managed to find a way to always make it a challenge for myself.
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