A Quote by Steve Blank
While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.
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Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
For Customer Development to succeed, everyone on the team - from investor or parent company to engineers, marketers and founders - needs to understand and agree that the Customer Development process is different to its core.
If success were easy, then it would not necessarily be true success. Some of history's most successful people learned to cope with failure as a natural offshoot of the experimental and creative process and often learned more from their failures than their successes. By taking the attitude that failure is merely a detour on the way to our destination, hope can blossom into success.
Factors such as timing, luck, and destiny have a bearing on success. But success and failure are good teachers. Failure means something better is waiting for you. But I will allow myself to get upset at failure only if I know I have not given it my all.
There is one guaranteed formula for failure, and that is to try to please everyone.
Because most startups are lean and scrappy organizations consisting of a limited number of people and supported by an even smaller number of resources, startups cannot afford to have any slackers on board. When you fail, you cause an 'epic failure,' and when you win, everyone in the company knows about it.
If we reduce batch sizes by half, we also reduce by half the time it will take to process a batch. That means we reduce queue and wait by half as well. Reduce those by half, and we reduce by about half the total time parts spend in the plant. Reduce the time parts spend in the plant and our total lead time condenses. And with faster turn-around on orders, customers get their orders faster.
The most important thing is guaranteed livable income, which will take a while to bring in because it means all the provinces have to participate.
I spoke on the phone with President Rouhani of the Islamic Republic of Iran. The two of us discussed our ongoing efforts to reach an agreement over Iran's nuclear program. While there will surely be important obstacles to moving forward and success is by no means guaranteed, I believe we can reach a comprehensive solution.
My plan has all that. It's energy independence. It will help our economy. It's a significant tax cut for corporations, including automatic expensing. It's bringing all those profits home from Europe without any taxation. It's lowering our corporate - or our personal rate to 28 percent, the same rate that Ronald Reagan had.
All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!
Failure is so important. We speak about success all the time. It is the ability to resist failure or use failure that often leads to greater success. I've met people who don't want to try for fear of failing.
I'm more afraid of success than failure. Success makes us so sure of ourselves that we do not analyze the factors that lead us to our success. Instead, in failure there's an error that lurks that makes us reflect and in that process there is learning and that makes us better
People aren't afraid of failure, they just don't know how to succeed. We are each responsible for our own success (or failure). Winning at what you do is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process.
I make an attempt to do different kinds of films. There's no such formula for guaranteed success.
Success is a poor teacher. We learn the most about ourselves when we fail, so don't be afraid of failing. Failing is part of the process of success. You cannot have success without failure.
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