A Quote by Steve Blank
Value Proposition Design is a 'must have' for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.
Related Quotes
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Most DRM solutions diminish the value of the product by either directly restricting a customer's use or by creating uncertainty.
The Value Proposition Canvas functions like a plug-in to the Business Model Canvas and zooms into the value proposition and customer segment to describe the interactions between customers and product more explicitly and in more detail.
Creating problems is easy. We do it all the time. Finding solutions, ones that last and produce good results, requires guts and care.
Reengineering posits a radical new principle: that the design of work must be based not on hierarchical management and the specialization of labor but on end-to-end processes and the creation of value for the customer.
It is fascinating to watch politicians come up with 'solutions' to problems that are a direct result of their previous solutions. In many cases, the most efficient thing to do would be to repeal their previous solution and stop being so gung-ho for creating new solutions in the future. But, politically, that is the last thing they will do.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Art must unquestionably have a social value; that is, as a potential means of communication it must be addressed, and in comprehensible terms, to the understanding of mankind.
To me, 'design thinking' is another way of saying empathize with the customer. It's consideration for the person you're designing for.
When I design, I always design around denim. I think of designing as a lifestyle. I design for that career oriented girl who will be sitting at an office all day long, but is still going out and being social at night.
The basic idea in case-based, or CBR, is that the program has stored problems and solutions. Then, when a new problem comes up, the program tries to find a similar problem in its database by finding analogous aspects between the problems.
It seems that we're better at finding someone to blame for our problems than we are at finding creative solutions to fix them.
I defy anyone to design a hat, coat or dress that hasn't been done before...The only new frontier left in fashion is the finding of new materials
Designing Online Communities is a must-have for anyone designing or researching online communities, particularly for learning. Owens' work is both comprehensive and eminently readable, a sweeping look at the technologies, design patterns, and cultural forms they produce that is both theoretically ambitious and grounded in examples and tools that will help you develop, research, and manage online communities.
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.
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