A Quote by Steve Blank
Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.
Related Quotes
To solve these problems one needs as much an understanding of politics as an understanding of man - and the one cannot be derived from the other.
You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage - understanding them from their point of view, because it's about them, it's not about you - it's their vision and what they're capable of achieving, and you're the conduit.
While physics and mathematics may tell us how the universe began, they are not much use in predicting human behavior because there are far too many equations to solve. I'm no better than anyone else at understanding what makes people tick, particularly women.
Only by moving away from the comforts of your conference room to truly engage with and listen to your customers can you learn in depth about their problems, produce features to solve those problems, and learn what drives customers to recommend, approve, and purchase products.
The best way I can get understanding from another person is to give this person the understanding, too. If I want them to hear my needs and feelings, I first need to empathize.
With this book in my hands, reading aloud to my friends, questioning them, explaining to them, I was made clearly to understand that I had no friends, that I was alone in the world. Because in not understanding the meaning of the words, neither I nor my friends, one thing became very clear and that was that there were ways of not understanding and that the difference between the non-understanding of one individual and the non-understanding of another created a world of terra firma even more solid than differences of understanding.
Solving the population problem is not going to solve the problems of racism, of sexism, of religious intolerance, of war, of gross economic inequality. But if you don't solve the population problem, you're not going to solve any of those problems. Whatever problem you're interested in, you're not going to solve it unless you also solve the population problem. Whatever your cause, it's a lost cause without population control.
Thought is constantly creating problems that way and then trying to solve them. But as it tries to solve them it makes it worse because it doesn't notice that it's creating them, and the more it thinks, the more problems it creates.
Ultimately, biological phenomena involve molecules, and understanding them involves understanding the underlying chemistry. In my opinion, this is a particularly exciting area of chemistry.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
There is first of all the problem of the opening, namely, how to get us from where we are, which is, as yet, nowhere, to the far bank. It is a simple bridging problem, a problem of knocking together a bridge. People solve such problems every day. They solve them, and having solved them push on.
I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.
From the depth of need and despair, people can work together, can organize themselves to solve their own problems and fill their own needs with dignity and strength.
Scientists often invent words to fill the holes in their understanding.These words are meant as conveniences until real understanding can be found. ... Words such as dimension and field and infinity ... are not descriptions of reality, yet we accept them as such because everyone is sure someone else knows what the words mean.
Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.
The best movies are made from a point of view of an understanding of human nature and an understanding of history and an understanding of what motivates people, of what makes a good movie from an emotional place.
Related Authors
Bill Gates Quotes
American
Businessman
Charlie Munger Quotes
American
Businessman
Dieter F. Uchtdorf Quotes
German
Businessman
Henry Ford Quotes
American
Businessman
Jim Rohn Quotes
American
Businessman
Joseph B. Wirthlin Quotes
American
Businessman
Mark Cuban Quotes
American
Businessman
Mark Zuckerberg Quotes
American
Businessman
Peter Drucker Quotes
American
Businessman
Richard Branson Quotes
British
Businessman
Russell Simmons Quotes
American
Businessman
Sam Altman Quotes
American
Businessman
Steve Jobs Quotes
American
Businessman
Tom Peters Quotes
American
Businessman
Walt Disney Quotes
American
Businessman
Warren Buffett Quotes
American
Businessman