A Quote by Steve Blank

Visionary CEOs are product- and business-model-centric and extremely customer focused. — © Steve Blank
Visionary CEOs are product- and business-model-centric and extremely customer focused.
So my advice to startups in this particular category is if you’re going to put your product in beta - put your business model in beta with it. Far too often we are too product focused and not business-model focused. That’s one thing I definitely would have done differently with JotSpot.
It's extremely hard to build a company with a product that everyone loves, is free and has no business model, and then to innovate a business model. I did that with Kazaa, had half a billion downloads but that wasn't a sustainable business.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.
Visionary CEOs are not 'just' great at assuring world-class execution of a tested and successful business model: they are also world-class innovators.
We found we were able to create better, customer-centric product features more quickly with a more diverse product team.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.
The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.
I don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?
We are going to be offering a great sporting centric product. We are going to be focused on the athletes, focused on the work and we have some of the best wrestlers in the world and I really want to showcase them. But they also are some of the most dynamic personalities.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
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