A Quote by Steve Blank

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

Steve Blank

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Art Building Customer Customers Development Entrepreneurship Getting Just Listen Listening Out Prospective Science Understanding Why

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Steve Blank
American - Businessman
Born: 1953

Part of Customer Development is understanding which customers make sense for your business.

Steve Blank

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

Blitzscaling is what you do when you need to grow really, really quickly. It's the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. This is high-impact entrepreneurship.

Reid Hoffman

Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by making the appropriate responses, such as suggesting how to solve the problem.

Susan Ward

My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.

Anand Mahindra

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

Tobias Lutke

A lot of the philosophies of the businesses are just 'we're interested in getting customers now and if we're losing money with each customer now that's okay because we have this huge hoard of venture capital that we can subsidise the operation with and once we have the required number of tens of millions of customers and we drive our competitors out of business, then we can start to raise prices and become a proper business.'

Kevin Kinsella

The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.

Steve Blank

Listening is totally different from hearing. Hearing, anybody who is not deaf can do. Listening is a rare art, one of the last arts. Listening means not only hearing with the ears but hearing from the heart, in utter silence, in absolute peace, with no resistance. One has to be vulnerable to listen, and one has to be in deep love to listen. One has to be in utter surrender to listen.

Rajneesh

The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.

Barbara Bund

Auctomatic was a compressed start-up experience, going from start to launch to acquisition in under a year. We spent a long time building the product before getting our first customer, whereas with Stripe we made sure we had paying customers from the very start.

John Collison

I rarely listen to the music for the sheer pleasure. I'm listening for the tool, I'm listening for the instrument, I'm listening for the art.

Lauryn Hill

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

Douglas Rushkoff

Mathematics is really an art, not a science. You could say science also is an art. So I would say the difference is something you can't really describe - you can only recognize. You hear somebody playing the violin, and it was Fritz Kreisler or it was somebody else, and you can tell the difference. It is so in almost every art. We just don't understand why it is that there are just a few people who are just completely off the scale and the rest of them are just mediocre. And we don't know why. But I say it's certainly true of mathematics.

Freeman Dyson

Art is a form of understanding like philosophy and science and mathematics are an understanding but the difference is that art has the capacity to hold all these different things. It is the form of understanding that is best suited for the contemporary time.

Robert Longo

A Quote by Steve Blank

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