A Quote by Steve Easterbrook

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

Steve Easterbrook

Quote Topics

Come Communications Fresh Marketing Need People Perspective Strategy Whether

Quote Author

Steve Easterbrook
British - Businessman
Born: 1967

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Patti Stanger

The mere telling of how a need was met is often like telling of a need, which is asking crookedly instead of straight out. But this much I will say--with every fresh need has come a fresh supply.

Amy Carmichael

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Ava DuVernay

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

Ava DuVernay

It's important to have people who are absolutely willing to say you're wrong or who have a totally different perspective than you do on everything. Fresh ideas are hard to come by, and good ones are even harder.

Shonda Rhimes

Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.

Andrew Yang

Their marketing strategy had to be changed to the young people. That's who buys the beer.

Felix Sabates

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.

Andrew Skurka

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

Alexander Nix

I hate being bored when I read a story. Even a well-trod theme can be made fresh by a different perspective or fresh writing.

Ellen Datlow

To make a record requires a strategy; it's not just throwing somebody in the studio and seeing how it goes. Some artists are self-contained, but they still need advice about producers and collaborations and single choice. They need an army and a perspective and creative friction, because nobody has all the ideas.

Tom Corson

In a downturn, aggressive PR and communications strategy is key.

Douglas Leone

Why would you create a movie for black people if you don't understand the history and perspective of the people you are doing it for? You need historical perspective to make sound decisions.

Tim Reid

A Quote by Steve Easterbrook

Quote Topics

Quote Author

Related Quotes

Related Authors