A Quote by Steve Easterbrook

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — © Steve Easterbrook
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.
I think there's sometimes too much attention to a few people who do hold extreme views. Most Americans go about their lives living in communities that are increasingly multiethnic, increasingly multi-religious. And they are welcoming of people who are not like themselves. Now, I don't have rose-colored glasses about America, because I grew up in the segregated South. But I watch it every day. I think that Americans are very tolerant people.
Sports is a mass product, and it's a non-replicable product. You can't knock it off.
We are creating and encouraging a culture of distraction where we are increasingly disconnected from the people and events around us, and increasingly unable to engage in long-form thinking. People now feel anxious when their brains are unstimulated.
If you have a strong business idea, then it is comparatively easy now to get capital. It is a positive thing that increasingly more people want to join the startup bandwagon. However, to build a successful business, focus on creating more value through the product, and direct your efforts on solving real issues. If you manage to build a sustainable product, revenue will follow. A lot of startups fail because they concentrate on incremental innovations, increasing user base, and monetisation before strengthening the core of their business.
I don't have a lot of time for managing [my businesses], so I put a lot of trust in people I hire to manage my businesses. I can't necessarily attend to [the businesses] while I'm in season. We swap ideas on how we can improve and deliver a better product.
Around the world, businesses and investors are increasingly taking action to climate-proof their own organizations.
Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.
For the industry we're starting now, for suborbital flight, there is no destination, so the spacecraft you go up in has to be large and spacious. That's why SpaceShipTwo is much bigger than SpaceShipOne: It needs to be because you want those six people to be floating around and enjoying themselves.
People forget: solar panels don't put themselves up. Wind turbines don't manufacture themselves. Businesses don't retrofit themselves to waste less energy and water, nor do homes weatherize themselves.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
Dancers are a great breed of people. And they really want to dance so you don't have to beg them to work. However, dancers sometimes build walls around themselves because they are presenting themselves all the time: dancing is very much a confession.
Small business is crucial. I think we talk so much about large businesses, they're well represented; they talk well for themselves. But most people work for small businesses; most wealth that stays in a community gets generated from them.
Media economics now are so dependent on people saying controversial things and an entire mini-news cycle springing up around this thing that that person said. It really behooves people in the public eye to know what's in the zeitgeist and to have opinions on it. It becomes a thing of is this genuine, or is this just a way for celebrities to keep themselves relevant in a time when this is obviously a hot topic?
Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
The biggest thing about me, as an actor, is I'm never a finished product, you know? I always want to try something or be in a new genre because, one, it's much more fun to do that because you're not doing the same thing over and over.
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