A Quote by Steve Easterbrook

Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it. — © Steve Easterbrook
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.
Nobody knows how long they have left on Earth. There's no guarantees, and for me, when they tell you - not once, twice, three times - 'You've got a couple weeks to live,' or a couple months, you have to determine how you want to do that.
Raise the taxes, and we find less money in our pockets. Lower the taxes, and we've got more money in those pockets, and we spend it on all kinds of things.
Actually if you were to buy a bag of dried lentils it would cost you a couple of quid. Some people don't have that to spend in the first place. And not everyone wants to eat lentils.
I want pockets in my dresses. I put pockets in everything! I want pockets inside my pockets.
Life is about making choices: you can either spend three quid on a glossy magazine or you can spend it clearing three square metres of minefield and help give people their lives back. As simple as that.
When I left school, I got a job in a shoe shop and I used to save 15 quid a week and pay for my own singing and acting lessons.
No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.
I was termed 'choosy' because when an actor decides to go against the wind and takes on only non-formula films, he is not left with much choice.
So many of us don't know what we want; we just know we don't want what we have. We spend 99% of the time talking about how bad it is, but only 1% of the time talking about how we can do something about it.
We only have X amount of days and time on this planet - how am I going to spend that time? The way that I want to spend it is caring about the people that I love the most, and fighting to make the world a more livable place for everybody.
One of my favorite programs that we didn't make is Rescue Time. It runs in the corner of my computer and tracks how much time I spend on different things. I realized that even though I was doing e-mail only a couple of minutes at a time, it was adding up to a couple of hours a day. So I'm trying to reduce that.
Nobody is in their right to tell anybody how to spend their free time. If you like to spend it with your family or your kids, fantastic. If you want to spend it with your girlfriend, great. If you want to spend it doing charitable work, great. If you want to spend it through endorsements and marketing stuff, great.
Well, I have a couple of projects in the pipeline, but I'm taking things slow for now and being choosy about the roles I take up. One thing I can assure you of is that you are going to see a lot of me!
Giving people what they want reduces us to consumers instead of treating us like citizens, consumers who are on the prowl for the predictable and comfortable. What we want winds up being suspiciously like what we've already got, more of the same-the cultural equivalent of a warm bath.
If consumers don't have the wherewithal to spend because all the money's going to the top, and the people at the top only spend a very small fraction of what they earn, then the economy is almost inevitably destined to slow.
That's one of the things about being married to a couple of musicians, I have got great iPods. That's what I was left with -- an iPod each.
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