A Quote by Steve Ells
Having never taken a business class, the economics of restaurants scared me. I opened Chipotle with the idea that I could step away from it and use it to support my full-scale restaurant.
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After a two-year stint at Stars, I wanted to start my own full-service restaurant, but I didn't have the funds to do so, so I got a modest loan from my parents and opened Chipotle with the goal of having it fund that restaurant.
I was raised in restaurants. My parents opened their first restaurant, Buonavia, in Queens when I was just 3. This business has always been my way of life. As a kid, home was reserved only for sleeping. After school, you could find my sister and I helping out at the family restaurant.
The first Chipotle was intended to be my source of funding for a full-scale restaurant, a means to an end. But it turned out to be more successful than I ever imagined.
When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.
Chipotle never lets me down. I feel like, in the middle of nowhere, Chipotle is still there, and my burrito bowl is still going to sustain me. So Chipotle, for convenience and reliability.
I went to the librarian and asked for a book about stars.... And the answer was stunning. It was that the Sun was a star but really close. The stars were suns, but so far away they were just little points of light.... The scale of the universe suddenly opened up to me. It was a kind of religious experience. There was a magnificence to it, a grandeur, a scale which has never left me. Never ever left me.
I always worked in institutions, I never had a restaurant of my own before, but I have opened over 30 hotels, restaurants and casinos. I understand what it takes to keep them running.
We are so placid that the smallest tremor of objection to anything at all is taken as a full-scale revolution. Should any soul speak up in favor of the obvious, it is taken as a symptom of the influence of the left, the right, the pink, the black, the dangerous. An idea for its own sake - especially an obvious idea - has no respectability.
I was told I had to go to business school to succeed. I gave it a shot, but eventually dropped out to bootstrap a restaurant with just a Visa card and a $20,000 line of credit. Everyone told me restaurants were hard work (and they were right! I have so much respect for anyone in the restaurant business). I ran the restaurant for two years, sold a franchise, decided to change paths, and sold the whole operation at a modest profit.
In the instant before the door opened, I could almost sense my life expanding just like a river whose waters have begun to swell; for I had never before taken such a drastic step to change the course of my own future. I was like a child tiptoeing along a precipice overlooking the sea. And yet somehow I hadn't imagined a great wave might come and strike me there, and wash everything away.
I went straight from college into restaurants, so, from the beginning, my idea of what a kitchen should be was the highfalutin' restaurant type - and what I had at home never measured up to that.
He brought a sensibility and a hard-edged reasonableness to operating restaurants that had a lasting impact on me and still affects how I run all our restaurants today. The passing of 'Restaurant Man' - the original gangsta 'Restaurant Man,' my father - was the passing of an era. No one can replace him.
The idea of working in films came after I passed class ten. I was planning to set up a restaurant and manage a business.
Some friends of mine in the class ahead of me in college were auditioning for graduate school in New York, and then a few of them got into Juilliard, and it sort of opened my eyes. I didn't really know anything about it, but it opened my eyes to a possible next step after school, where I could just deepen my knowledge and also not be responsible for life and stay in school.
I hated motorcycles. I said to my mother, 'I'll never get a motorcycle.' And she said, 'You never know what you'll want when you are older.' After that, the thing that scared me was not so much the motorcycle itself, but that I could turn into a person who would want one. I was scared of the idea that I could become an entirely different person, a stranger to myself.
I don't shy away from any questions. I'm not scared of any question. I'll give you an answer. A lot of people are scared of having actual opinions out there. People are so scared of criticism I'm not scared of people disliking me.
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