A Quote by Steve Ells

We keep the menu of burritos, tacos, and salads simple so we can make it using high quality fresh ingredients that are actually prepared and cooked on site rather than re-heated.

Steve Ells

Quote Author

Steve Ells
American - Businessman
Born: September 12, 1966

I think the standards for food service and quality keep going up, which is exciting. With my restaurant Tabun Kitchen, I wanted to give guests freshly cooked, high-quality ingredients at a reasonable price and I think we've found a way to do it.

Hanan Kattan

I believe in using fresh, high quality from-the-earth ingredients and cooking methods that protect the natural goodness and nutrients of foods, while always maximizing flavor and taste.

Suzanne Somers

By continuing to redefine the cost structure in food, we think Munchery will eventually make getting a high quality chef-prepared meal delivered to your door less expensive than buying the ingredients to cook a similar meal yourself.

Shervin Pishevar

We have tacos and burritos and things that sound Mexican. But to me, it's about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that's customizable.

Steve Ells

When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.

Steve Ells

Using lots of fresh foods, fruits and vegetables, helps to keep the menu buoyant - I don't know if that's the right word, but it keeps a balance of freshness and health.

Sally Schneider

Keep it simple in the kitchen. If you use quality ingredients, you don't need anything fancy to make food delicious: just a knife, a cutting board, and some good nonstick cookware, and you're set.

Curtis Stone

I love the simplicity, the ingredients, the culture, the history and the seasonality of Italian cuisine. In Italy people do not travel. They cook the way grandma did, using fresh ingredients and what is available in season.

Anne Burrell

It's good to have fresh ingredients, but let's not completely ignore some frozen ingredients. Vegetables are absolutely brilliant because as soon as they come out of the ground they are prepared and frozen instantly.

Ainsley Harriott

The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.

Steve Ells

We're not best in the world at burritos and tacos. What we're best in the world at is building a people culture, sourcing really great ingredients, cooking according to classic cooking techniques, understanding the corresponding economic model and how to tweak that and drive that and provide this really great, new fast food experience.

Steve Ells

I grew up eating street tacos and burritos on the beach, so I like people who can eat and aren't afraid to show it.

Emily Ratajkowski

I like burritos more than Jesus because steak burritos are delicious. And they're real.

Hannibal Buress

Back in the day, we ate fresh; our parents cooked. Now, we're starting to think things are fresh because they're in a can, they're in a box, or they're frozen. That's not fresh. It's difficult to get real fresh.