A Quote by Steve Ells
If I had taken money from, say, venture capital, they would have wanted a certain return in a certain time period. McDonald's, on the other hand, seemed very interested in my passion about creating this brand. I trusted them, and they did not really interfere with the brand.
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We really want Barstool Sports to be a brand that means something. It doesn't just have to be myself... you see the logo, that bar stool and the stars around it, and you know you're getting a certain type of vibe, a certain type of brand.
We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.
Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.
Books are not brands. Some people are very willing to see themselves as a brand, but you can't be a certain type of writer to a certain type of person all the time. It will kill you.
I just write and do what I think is funny. Sometimes, you do have it in your head about certain bits. There are certain jokes where I know if I did them in certain situations, it would irk people. There are times where I look at the news and see a story going on, and I'm like, 'Wow, if I tweeted this, I would get press if I wanted to.'
I think the most important thing I wanted to say at various times to Franklin and Eleanor Roosevelt was that it seemed so sad to me that - I really believe they loved each other and had a great deal of affection - but because of that early hurt in their marriage, there was a certain kind of distance from then on, until their deaths actually. So at times, I just wanted to push them together and say, "Come on, you guys! I know you love each other. This is crazy!"
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
I've always thought that "punk" wasn't really a genre. My band started in Olympia where K Records was and K Records put out music that didn't sound super loud and aggressive. And yet they were punk because they were creating culture in their own community instead of taking their cue from MTV about what was real music and what was cool. It wasn't about a certain fashion. It was about your ideology, it was about creating a community and doing it on your own and not having to rely on, kinda, "The Man" to brand you and say that you were okay.
Start with the least amount of money possible. Some people say they need a certain amount to start, and I say you need a half of that or a third of that. That gives you the biggest return. If you put all your eggs in one basket, it's harder to adapt when you need to. Unless it's very capital-intensive, you don't need much money.
We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.
'Top Boy,' for some people, was very controversial because it seemed to be portraying black people in a certain light that they thought to be stereotypical. However, what I would say is that the writer went and lived in Hackney in East London for a long time and did his research really well.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
I really want to be an integral part of the New Japan brand in the United States - and other countries, for that matter, too. I feel that I have a certain versatility that other wrestlers do not.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Some actors learn the habit of promoting themselves as a brand - by dressing in a certain way, by going out with a certain person - it gives them what they obviously want, which is to keep a level of fame. I'm not putting it down.
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