A Quote by Steve Ells

From the very beginning. I didn't know what the fast-food rules were. — © Steve Ells
From the very beginning. I didn't know what the fast-food rules were.
You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my training at the Culinary Institute Of America, and then I opened up a fast food place according to fine dining rules.
I think America's food culture is embedded in fast-food culture. And the real question that we have is: How are we going to teach slow-food values in a fast-food world? Of course, it's very, very difficult to do, especially when children have grown up eating fast food and the values that go with that.
I think Americas food culture is embedded in fast-food culture. And the real question that we have is: How are we going to teach slow-food values in a fast-food world? Of course, its very, very difficult to do, especially when children have grown up eating fast food and the values that go with that.
When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.
A whole set of values comes with fast food: Everything should be fast, cheap and easy; there's always more where that came from; there are no seasons; you shouldn't be paid very much for preparing food. It's uniformity and a lack of connection.
To a very great extent, it's the fast-food industry that really industrialized our agriculture - that drove the system to one variety of chicken grown very quickly in confinement, to the feedlot system for beef, to giant monocultures to grow potatoes. All of those thing flow from the desire of fast-food companies for a perfectly consistent product.
One of the problems is that the US government supports unhealthy food and does very little to support healthy food. I mean, we subsidize high fructose corn syrup. We subsidize hydrogenated corn oil. We do not subsidize organic food. We subsidize four crops that are the building blocks of fast food. And you also have to work on access. We have food deserts in our cities. We know that the distance you live from a supplier of fresh produce is one of the best predictors of your health.
My business in the beginning was very lawless and the more trouble I go into, the more the promoters liked me back then. I was on the front page for doing something wrong, the arena was full. Then, all of a sudden, everything changed somehow and they put rules in. You put rules in a gunfight? I'm not so good at following those rules. I don't' know what will happen at WrestleMania.
You know most of the food that Americans hold so dear - things like hamburgers and hot dogs - were road food, but even before they were road food, they were peasant food.
In terms of kids not liking the food, I am shocked. I know that it's not true. I know that when kids are not educated about healthy food, they have a resistance to it. The resistance comes, again, from the fast-food culture.
Oh yes, there's lots of great food in America. But the fast food is about as destructive and evil as it gets. It celebrates a mentality of sloth, convenience, and a cheerful embrace of food we know is hurting us.
We were on the dark side of the Earth when we started to see outside the window this soft pink glow, which is a lot of little angry ions out there going very fast. We were hitting them very fast.
Eric Schlosser's book on the economy and strategies of the fast-food business should be read by anyone who likes to take their children to fast-food restaurants. I shall certainly never do that again. He employs a long, cold burn, a quiet and impassioned accumulation of detail, with calm, wit and clarity. (...) Fast Food Nation is witness to the rigour and seriousness of the best American journalism, readable, reliable and extremely carefully done.
The fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods.
I have 40 pounds to lose. It is not the fault of the fast food people, and anyone who's trying to sue the fast food places needs a therapist, not an attorney.
Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.
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