A Quote by Steve Ells

The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.

Steve Ells

Quote Topics

Built Buying Classic Cook Cooking Fast Fast Food Food Foods Inexpensive Ingredients Means Model Poor Processed Processed Food Quality Serve Something Still Techniques Traditional Use Using

Quote Author

Steve Ells
American - Businessman
Born: September 12, 1966

We want to make the old fast food model irrelevant. We want to make great ingredients and classic cooking techniques accessible to everybody.

Steve Ells

We're not best in the world at burritos and tacos. What we're best in the world at is building a people culture, sourcing really great ingredients, cooking according to classic cooking techniques, understanding the corresponding economic model and how to tweak that and drive that and provide this really great, new fast food experience.

Steve Ells

Cook ingredients that you are used to cooking by other techniques, such as fish, chicken, or hamburgers. In other words be comfortable with the ingredients you are using.

Bobby Flay

One of the reasons we eat fast food is that we don't have to cook fast food. We are out-sourcing cooking to corporations, they tend to cook with far too much salt, fat, and sugar.

Michael Pollan

I work out with our trainer, Jocelynne Boschen of Alpha Sport L.A., hike a lot, and eat healthy. I love cooking so prepare a lot of my own food and avoid processed foods. No fast food. No soda.

Elizabeth Banks

Fast food is inexpensive, convenient, and it tastes good. I'm all in favor of that. My problem is how heavily processed it is - how full of salt, fat, and sugar it is.

Eric Schlosser

I believe in using fresh, high quality from-the-earth ingredients and cooking methods that protect the natural goodness and nutrients of foods, while always maximizing flavor and taste.

Suzanne Somers

Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.

Steve Ells

Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking techniques, and serve them in a way that allows people to get exactly what they want.

Steve Ells

By continuing to redefine the cost structure in food, we think Munchery will eventually make getting a high quality chef-prepared meal delivered to your door less expensive than buying the ingredients to cook a similar meal yourself.

Shervin Pishevar

Don't eat processed food, refined food but rather organic food from the earth - nothing with genetically - modified ingredients.

Deepak Chopra

Corn syrup and added fats have been outed as major ingredients in fast food, but they hide out in packaged foods too, even presumed-innocent ones like crackers.

Barbara Kingsolver

Read labels in your favorite products. Look for short lists of simple, less-processed ingredients with names you recognize as food. If you find some of the same ingredients in your cereal as your shampoo, maybe it's time to switch to something simpler.

Tara Stiles

Getting kids into the kitchen preparing the food they and their families will eat results in them viewing food in an entirely new way. If given the right ingredients, that act alone can raise the standards of the quality of the food both they and their family eat.

Chuck Norris

I really do think that cooking is very important. It's really important for the farmers because it means you're going to be buying real food and not processed food, so that means the farmers will capture more of your food dollar.

Michael Pollan

The fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods.