A Quote by Steve Ells
The first Chipotle was intended to be my source of funding for a full-scale restaurant, a means to an end. But it turned out to be more successful than I ever imagined.
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Having never taken a business class, the economics of restaurants scared me. I opened Chipotle with the idea that I could step away from it and use it to support my full-scale restaurant.
When I told my friends and family that I was leaving Stars to open a burrito shop in Denver, they thought I was crazy, but not long after the success of the first Chipotle, I knew I had to open just one more, so I opened a second one on Colorado Boulevard, which turned out to be even busier than the first.
After a two-year stint at Stars, I wanted to start my own full-service restaurant, but I didn't have the funds to do so, so I got a modest loan from my parents and opened Chipotle with the goal of having it fund that restaurant.
Sin will take you farther than you ever intended to go, it will cost you more than you ever expected to pay, and it will keep you longer than you ever intended to stay.
I was a bit of an accident really - I certainly didn't set out to write a cookbook or three. I didn't have a plan. I was unemployed, writing a blog about local politics and a few recipes, and it was more successful than I could ever have imagined it to be.
Thus, be it understood, to demonstrate a theorem, it is neither necessary nor even advantageous to know what it means. The geometer might be replaced by the "logic piano" imagined by Stanley Jevons; or, if you choose, a machine might be imagined where the assumptions were put in at one end, while the theorems came out at the other, like the legendary Chicago machine where the pigs go in alive and come out transformed into hams and sausages. No more than these machines need the mathematician know what he does.
My career, it's turned out to be something more than I ever thought and more than I ever dreamed. It's been an unbelievable ride. It's amazing.
We use similar products. Our focus industry is healthcare and hospitality. But we haven?t done anything interactive. The first day full of seminars is full of things I thought would be useful: quick service restaurant and mobile phone applications. Businesses are providing more services and products by self-service means.
I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.
The goal of a private company is, first, zero to one. Get past the product market fit, figure out whether people actually care about what you're trying to build and someone will pay you money for that. That's the zero to one problem. So scaling, one through N, is figuring out can you do that at scale and how big is the scale. And when people pay you more than what it costs for you to make it, does that equation end up leaving you with money left over, i.e. profits.
Your destination might not end up being exactly what you envisioned to start with, but if you stick it out and work through the challenges, what you end up with will be far better than you could have ever imagined.
I finally felt myself lifted definitively away on the winds of adventure toward worlds I envisaged would be stranger than they were, into situations I imagined would be much more normal than they turned out to be.
While I wouldn't say that most entrepreneurs find it easy to get funding, there are certainly more people out there funding technology and healthcare companies than in other areas.
Chipotle was wildly successful, and I thought, 'Well, let me open one more.'
Commerce is no other than the traffic of two individuals, multiplied on a scale of number; and, by the same rule that Nature intended the intercourse of two, she intended that of all!
One quality of a good songwriter is to be vague. A vague notion, a vague image, but enough to give the listener the opportunity to make more out of what's being said than is there. That's the great thing about Bob Dylan's songs: We the listeners have made more out of them than he ever intended.
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