A Quote by Steve Ells
Our economic model allows us to invest a disproportionate amount in our food costs. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered.
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You have increasing poverty and increasing wealth. Fine food is one way to dispense with a lot of money... It's understanding that our daily choices about food connect us to a worldwide economic system. And that economic system - not scarcity - creates worldwide hunger for millions of people.
Cooking is a holistic process of planning, preparing, dining and sharing food. I place food at the center of our humanity, as it nourishes not only our physical bodies but also our emotional and spiritual lives. Food is truly a cultural phenomenon that informs our traditions and our relationship with the earth. I genuinely believe that food connects us all.
I am confident that our experience, our scale, our intimate knowledge of the needs of our customers put us on the front line of economic and social progress.
The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.
I think as individuals, people overrate the virtues of local food. Most of the energy consumption in our food system is not caused by transportation. Sometimes local food is more energy efficient. But often it's not. The strongest case for locavorism is to eat less that's flown on planes, and not to worry about boats.
The menu of this kitchen will have more than soup; it will serve as an opportunity to explore the vast untapped power of food as a force for participatory democracy, as a means of empowerment for those who have little and as a lens through which we embrace, and in fact relish, our differences but see and live through our commonalities. If you eat, then you are a part of this.
Delta's plan to upgrade JFK facilities will improve our customers' travel experience and make it more efficient and enjoyable to travel through one of the world's premier international gateways. Our customers should make no mistake that Delta is committed to New York and that this summer's expansion at JFK is an important step in offering enhanced service to customers in most every direction we serve from New York City.
We have sold ourselves into a fast food model of education, and it's impoverishing our spirit and our energies as much as fast food is depleting our physical bodies.
I'm very hopeful that we'll see some change in our food system. I don't know how far we'll go, or how quickly we'll get there, but there is no question that a significant percentage of the American public is dissatisfied with the food system.
I realize that at a certain point if we're going to change our food system, it's going to be the next generation that's going to be critical. This generation is very interested in food issues, very concerned about things like animal welfare and the impact of the food system on the environment.
Food was always a conduit in our family for storytelling, and it was a way for us to keep in touch and remember things. We're people that use food to keep each other together and to always cheer us up and make all of our days better.
When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more.
Those of us who think about what we eat, how it's grown, those of us who care about the environmental impact of food - we've been educated by fabulous books, like Fast Food Nation and documentaries like Food Inc. But despite these and other great projects that shine a critical light on the topic, every year the food industry spends literally tens of millions of dollars to shape the public conversation about our food system.
I'm very, very bullish about our prospects, and as I tell our board, as I tell our employees, this is the time to invest. There's so much opportunity. Let's just invest in that opportunity, and really get after it.
It's in that tradition that we're here today, and we look to soup because there's no force on the globe that brings people together on a daily basis with the same consistency and manner than the cultivation, preparation and eating of food. Food affords us the opportunity to touch everyone in our community, to address the needs of all groups - food is the intersection of the most pressing issues of our time.
Doing this movie [Fast Food Nation] made me realize that our bodies are digesting things that it's not meant to digest. It's pretty bad for you. The cast is [now] very, very aware of where we get our food and what we put in our bodies.
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