A Quote by Steve Forbes

Your brand is the single most important investment you can make in your business — © Steve Forbes
Your brand is the single most important investment you can make in your business
Most people yearn to contribute, make the world a better place and have success.... all at the same time... Make sure to give your business a background, a mission and a story. That might be the most important step part of any venture. And remember, giving may be the best investment you ever make.
Regardless of what happens in the markets, stick to your investment program. Changing your strategy at the wrong time can be the single most devastating mistake you can make as an investor.
When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.
For a long time, the film business was a single-digit business on investment return. Now, because of home video, it's a low double-digit business, and the studios want to make sure it doesn't go back into the single-digit business.
The five most important words a leader can speak are - 'I am proud of you' The four most important are - 'What is your opinion?' The three most important are - 'If you please' The two most important are - 'Thank You' And the most important single word of all is - 'You'
If you want to attract more investment, foreign investment, more talent, more business, I think having some level of certainty that the business environment respects, those who have been your partners for a long time, is important.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
These results add up to perhaps the most important investment lesson of all that can be drawn from this week's market anniversaries: Predicting turns in the market is incredibly difficult to do consistently well. That means that, if your investment strategy going forward is dependent on your anticipating major market turning points, your chances of success are extremely low.
Your mindset matters. It affects everything - from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
To be a designer today is to be an entrepreneur. Whether you're a two-man operation in Shoreditch or a 3,000-person, vertically integrated brand, you need to have the wherewithal to run your business through investment, considering everything from start-up funds to your exit plan or what it takes to go public.
The only person over whom you have direct and immediate control is yourself. The most important assets to develop, preserve and enhance, therefore, are your own capabilities. And no one can do it for you. You must cultivate the habit of leadership effectiveness for yourself - and doing so will be the single best investment you will ever make.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
The single observation I would offer for your consideration is that some things are beyond your control. You can lose your health to illness or accident. You can lose your wealth to all manner of unpredictable sources. What are not easily stolen from you without your cooperation are your principles and your values. They are your most important possessions and, if carefully selected and nurtured, will well serve you and your fellow man.
Creating the right advisory board for your startup can be the single most important step you take in building a new business.
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