A Quote by Steve Garfield
Video is just one part of a marketing plan. It fits certain messages & people better than others.
Related Quotes
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
I don't just post a video and then get offline. After uploading, I love to respond to comments, tweets, and messages about the video.
There are certain things that happen during the production of, I think, every film, that you didn't plan, and often it's better than what you did plan. There's the question of either going with it or not.
The 'Raining Gold' video naturally took on one of the messages behind the song, which is you should never assume anything about someone or a situation just because it looks a certain way on the surface.
Mixed messages are just part and parcel of the romantic terrain, and rather than berate yourself for any crossed wires, you'd do better to work on your future resilience.
I never have felt that people should feel that they are better than others, simply because they just happen to possess a larger share of material items and monetary wealth than others less fortunate. I believe in sharing, assisting, and just lending a helping hand to people.
The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.
Life has a much bigger plan for you. Happiness is part of that plan. Health is part of that plan. Stability is part of that plan. Constant struggle is not.
There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
To me, the Northwest is the best. The air, it feels cleaner. The people are so nice and caring. Every time I fly in on a plane, I say, 'I'm never leaving here.' It's just different. People who aren't from here don't get it. It just fits certain people.
You definitely get different stereotypes and I've worked so hard, especially in the beginning, proving not that I was just more than a video girl but that you can do more than people expect you can and carry yourself a certain way and have some type of integrity or credibility.
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
Music in itself carries a whole set of messages which are very, very rich and complex, and the words either serve to exclude certain ones or point up certain others.
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