A Quote by Steve Jobs

Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Steve Jobs

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Able Absence Challenges Clutter Come Come Up Complexity Deep Deeply Depth Digging Elegant Elegant Solutions Essence Essential Get Go Hard Hard Work Involves Just Lot Make Minimalism Order Parts Product Really Really Deep Rid Simple Simplicity Solutions Something Sophistication Takes Through Truly Ultimate Underlying Understand Up Work

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Steve Jobs
American - Businessman
February 24, 1955 - October 5, 2011

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Jonathan Ive

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

Jonathan Ive

When you start looking at a problem and it seems really simple, you don't really understand the complexity of the problem. Then you get into the problem, and you see that it's really complicated, and you come up with all these convoluted solutions. That's sort of the middle, and that's where most people stop... But the really great person will keep on going and find the key, the underlying principle of the problem - and come up with an elegant, really beautiful solution that works.

Steve Jobs

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Walter Isaacson

The absence of clutter is just a clutter-free product. That's not simple.

Jonathan Ive

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

Jonathan Ive

I think my style revolves around the philosophy that less is more, that simplicity is the ultimate sophistication. That goes for my taste in design and in clothes, and even affects the way I approach music. I'm all about keeping things simple, and minimal, but being able to convey something powerful through that approach.

G-Eazy

As we live and as we are, Simplicity - with a capital "S" - is difficult to comprehend nowadays. We are no longer truly simple. We no longer live in simple terms or places. Life is a more complex struggle now. It is now valiant to be simple: a courageous thing to even want to be simple. It is a spiritual thing to comprehend what simplicity means.

Frank Lloyd Wright

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

Steve Jobs

All the truly deep people have at the core of their being the genius to be simple or to know how to seek simplicity

Martin E. Marty

It takes a lot of hard work to make something simple.

Steve Jobs

The vexing thing about human behavior is that when we say we know we should do something, we really and truly do know it. It's hard to be 50 lbs. overweight or smoke a pack a day or feel miserable every moment you spend at work and not understand in a deep and primal way that change is in order - and that in some cases it could even save your life.

Jeffrey Kluger

Having been through a tremendous amount of emotional pain, to process it properly, to be able to have it make sense and then move it through your body, your mind, your spirit, and be done with it, you really have to address it head-on. Being able to really have the courage enough to truly face it, to truly look at it, to truly feel it.

Mariel Hemingway

I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in order for you to really get what you want out of it you have to put a lot into it and so I'm only willing to do that for a few different things and for the rest I really just try to either satisfy, come up with a simple rule or let somebody else make the choice.

Sheena Iyengar

UNIX is simple and coherent, but it takes a genius (or at any rate, a programmer) to understand and appreciate its simplicity.

Dennis Ritchie

With the arrival of the new comes the need to overcome fascination with novelty in order to approach substance and sophistication - a sophistication born of subtlety and depth of perception, not complexity and perceived virtuosity.

John Paul Caponigro

A Quote by Steve Jobs

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