A Quote by Steve Jobs
It isn't the consumers' job to know what they want.
Related Quotes
American consumers are not saying they will not buy GMO foods. What they're saying is "I want to know. I want to know." EU consumers are much happier because they know what they're buying, and they've seen a continued increase in sales.
What we know is smartphones are everywhere and they are rich in data. What we know is that there are apps once downloaded by the consumer that will also in turn download the consumers' contact book. Most consumers don't want that to happen and don't know it's happening.
It's not the consumers' job to figure out what they want
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
As a believer in the free market, the sooner you have people with a job - the better chance they have a job, the sooner they are employed - the sooner they become consumers. And the sooner they become consumers, the sooner they become deciders about their own health care decisions.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
When companies try to guess what consumers want, they essentially make the choice for consumers.
As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want.
While the demand for organic food outstrips supply, we happen to know that 77 percent of consumers don't want genetically engineered crops grown in this country. Consumers can choose whether or not to buy organic produce. Genetically modified ingredients will deny us choice in the long run.
The entire EU has labeling for GMOs, and is simply saying let's let consumers know what they're buying, let's let them choose. I think it's a huge mistake by the food manufacturers of America not to be saying let's let consumers know. Let's let them know, let them decide.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.
Imports create competition and keep domestic industry more responsive to consumers. In the United States, we import everything consumers want. So why not pharmaceuticals?
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
Giving people what they want reduces us to consumers instead of treating us like citizens, consumers who are on the prowl for the predictable and comfortable. What we want winds up being suspiciously like what we've already got, more of the same-the cultural equivalent of a warm bath.
Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
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