A Quote by Steve Jobs

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
The goal of Apple is not to make money but to make really nice products, really great products.
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
Only great people can make great products.
A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.
I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.
To the economically illiterate, if some company makes a million dollars in profit, this means that their products cost a million dollars more than they would have without profits. It never occurs to such people that these products might cost several million dollars more without the incentives to be efficient created by the prospect of profits.
Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.
Great teams are usually small-under fifty in total head count. (There are few examples of a team made up of hundreds of people who created anything revolutionary.) Big teams aren't conducive to revolutionary products because such products require a high degree of single-mindedness, unity, and unreasonable passion.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
It used to be that American and European companies built their products in low-wage countries, separated by great distances from the innovators who developed the products and the markets where they were sold. But companies increasingly find that is an outmoded way of doing business.
Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.
I'm a great fan of farmed products, as long as it's done properly, because it allows people to be able to afford them. If it wasn't for farmed products, a lot of people wouldn't eat so well.
Our whole economy is based on planned obsolescence...we make good products, we induce people to buy them, and then the next year we deliberately introduce something that will make these products old-fashioned, out of date, obsolete.
What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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