A Quote by Steve Jobs

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Steve Jobs

Quote Topics

Know Marketing Never Our Page People Read Rely Research Show Task Them Things Until Want Want U Why

Quote Author

Steve Jobs
American - Businessman
February 24, 1955 - October 5, 2011

I've never like had a system or a program, I always think that I don't know how to act. I'll adapt to any director because I don't really have a set way that I do things. If a director hires me and says, "I want you to get started right now and do this research, this research, this research and I want you to have every line memorized before you ever show up for the first day," then that's what I'll do.

Jennifer Lawrence

It's very rare that I ever go and research a particular subject. Mostly I do serendipitous research, I read stuff, things spinning out of the page.

Terry Pratchett

I want to know why I read as a child with such a frantic appetite, why I sucked the words off the page with such an edge of desperation.

Francis Spufford

No one reads to hear someone complain about the weather or how poorly their children are behaving. You have to give the readers a reason to turn the page. As a writer you have to invite someone to turn the page. And that is a skill you have to refine. That is why you have to read. You have to read to learn what it is that makes people turn the page.

David Sedaris

I get newspapers from Britain and other countries twice a week and read them almost page to page. Sometimes I find I'm reading things I don't even need to read, because my mind is still hungry.

Paul Kagame

When a show becomes successful, people want to hire the people on the show for other things, and we would all try to do other things, but we could never end up doing them, so casting directors were just like, 'Enough of them! Don't touch the 'Glee' kids, because you can't use them!'

Kevin McHale

I’m curious about things that people aren’t supposed to see—so, for example, I liked going to the British Museum, but I would like it better if I could go into all the offices and storage rooms, I want to look in all the drawers and—discover stuff. And I want to know about people. I mean, I know it’s probably kind of rude but I want to know why you have all these boxes and what’s in them and why all your windows are papered over and how long it’s been that way and how do you feel when you wash things and why don’t you do something about it?

Audrey Niffenegger

My research clearly reveals that if we want to put inner-city workers to work immediately, we just can't rely on the private sector. They don't want to touch them; they don't want to hire them.

William Julius Wilson

If you read the first page of one of my novels, I can guarantee that you will read the last one. This isn't just social commentary. This is also about writing good page-turners. I want people to keep reading.

Jodi Picoult

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

Zong Qinghou

I think as women, you know, if you are considered a pioneer in these things, you can get really distracted by these other things - you know, people's demands of you reflecting on your otherness. And for this white critic to say, "I don't understand why she doesn't do that" - and you're like, "It's because I'm running a show on a major network and I want the show to continue" - and to sort of guilt me.

Mindy Kaling

So many people want to live their lives and their dreams through their own Facebook page or their Twitter page. They want to show every detail of their life to everyone in the world. That scares me because I don't have any Facebook page or Twitter I don't like it, I don't want it.

Emmanuel Petit

I want to get people to read stone, tree, so forth & so on through the construction of the picture, to lead them to these things exactly as if it were written out on a page. I think it can be done.

Ralph Eugene Meatyard

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

Jay Conrad Levinson

We're always contradicting ourselves. We want people to tell us apart.... ...yet we don't want them to be able to. We want people to get to know us... ...but we also want them to keep their distance. We've always longed for someone to accept us... But we never believed there'd be anyone who would accept our twisted ways. That's why we'll stay locked up tight... ...in our own little private world... ...and throw away the key, so that no one can ever hurt us.