A Quote by Steve Jobs

Innovation is saying 'no' to 1,000 things. — © Steve Jobs
Innovation is saying 'no' to 1,000 things.
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
Innovation means saying 'no' to a thousand things.
Before I was paralyzed, there were 10,000 things I could do; now there are 9,000. I can either dwell on the 1,000 I've lost or focus on the 9,000 I have left.
I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
All innovation is about letting go, saying goodbye to things to create space for the new.
The air in a man's lungs 10,000,000,000, 000,000,000,000 atoms, so that sooner or later every one of us breathes an atom that has been breathed before by anyone you can think of who has ever lived - Michelangelo or George Washington or Moses.
I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.
When I hear that there are 5,000,000 working women in this country, I always take occasion to say that there are 18,000,000 but only 5,000,000 receive their wages.
Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.
Unfortunately, in rich-world health, innovation is both your friend and your enemy. Innovation is inventing organ replacement, joint replacement. We're inventing ways of doing new things that cost $300,000 and take people in their 70s and, on average, give them an extra, say, two or three years of life. And then you have to say, given finite resources, should we fire two or three teachers to do this operation?
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
There's so much innovation going on, and there are lots of people funding that innovation, but there's very little innovation on that infrastructure for innovation itself, so we like to do that ourselves to help companies create more tech companies.
The number of people on whose cooperative efforts your eventual existence depends has risen to approximately 1,000,000,000,000,000,000, which is several thousand times the total number of people who have ever lived.
People who say they don't see the acceleration of innovation is a wilful blindness. We are innovation at a wonderful speed for the basic things we think everyone should get.
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