A Quote by Steve Jobs
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.
A sustaining innovation makes better products that you can sell for better profits to your best customers.
We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused.
I know only a few ways to take market share and drive new revenue. I can engineer better products and services, I can build better relationships with my customers and deliver a higher level of service, or I can give my customers a lower price.
If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Relative to the taxi industry, Uber is a sustaining innovation; that is, it makes customers' lives better. Uber targeted mainstream markets with a better service for existing customers, and it succeeded in serving them better than the incumbents.
When you look to the past, don't sit and dwell on your regrets. Instead, focus on the things you learned from each experience and how they may enrich your future. Use the past not as something to hold you back, but as a method for reaffirming the drive to move forward on your chosen path.
Your life may be draining away. Every day you may be getting older instead of younger, more frustrated instead of happier. Your job, your relationships may not be evolving - then your power is dwindling.
Only those who truly love and who are truly strong can sustain their lives as a dream. You dwell in your own enchantment. Life throws stones at you, but your love and your dream change those stones into the flowers of discovery. Even if you lose, or are defeated by things, your triumph will always be exemplary. And if no one knows it, then there are places that do. People like you enrich the dreams of the worlds, and it is dreams that create history. People like you are unknowing transformers of things, protected by your own fairy-tale, by love.
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
We as black people are not a monolithic bunch. We are not all the same, and neither are women. Instead, we are all individuals who have these extraordinary stories to tell and share with each other that will enrich all of our lives and help us all become more ourselves and better people.
Apple stores are intended not just to move boxes, but to enrich lives.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
In the end, you have to forgive in order to heal and move forward with your life. For people who hurt you very deeply, you don't have to forgive them for their sake but for your sake, so that you can move forward and have a healthier and happier life.
Instead of squirreling away your earnings early in your career, spend on experiences that will enrich your life - like diving with great white sharks. It can expose you to influential people who could open doors for you.
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