A Quote by Steve Jobs
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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This is a very noisy world, so we have to be very clear what we want them to know about us
My first policy move would be to try to get a conversation going in the US about what people stand for and what we really want. Do we want to keep adding people to the world and to our country until we move to a battery-chicken kind of existence and then collapse? Or do we want to think hard about what really is valuable to us, and figure out how many people we can supply that to sustainably?
I find, the older I get, the more surprised I am about how hesitant people are to say what they really want, what they really dream about, what really drives them. It's as if sometimes we're sort of embarrassed, as we get older, to be transparent about that. But you save so much time if you're transparent about what you want.
We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.
Speaking personally as a filmmaker, I think encoded in Bond are a series of values about Britain, about the world, about masculinity, about power, about the empire that I don't share. Quite the reverse. Whereas in Bourne, I think encoded is much more scepticism. There's an us and a them, and Bourne is an us, whereas Bond is working for them.
The Internet is allowing for us to really experience people in some of the most distant places in the world - as other people just like us. So get to know people, seek out bloggers from a country you're kind of curious about. It's about building empathy and breaking through to the point of recognizing people as people.
If I could, I'd go city by city, county by county, town by town, and talk to people to explain to them what immigration is really about - that this is not about me, this is not about us, this is not about us taking something from you. This is not about us being a threat to you. This is not about Democrat or Republican, and this is not really about border security. But in some ways our politics, and in many ways our politicians, have gotten in the way.
I remember thinking when I set out to direct my movie that it was all about lenses and the shots you were going to get. Really, directing is about tapping into what makes us the most human, telling stories, emotions, and managing a group of empathetic people.
It's a funny thing, I think people meet us and they assume that we know a lot more about politics than we actually do. People will really get into it. I'm like, I don't really know a lot about tariff reform or export trade reform. That's really not something I know about.
Country music is about new love and it's about old love. It's about gettin' drunk and gettin' sober. It's about leavin' and it's about comin' home. It's real music sung by real people for real people, the people that make up the backbone of this country. You can call us rednecks if you want. We're not offended, 'cause we know what we're all about. We get up and go to work, we get up and go to church, and we get up and go to war when necessary.
I'm not really sure why so much people still listen us. I think we live in an era when people get attached to stuff, and it means something. Then I think a lot of people heard about it over the years - like somebody's older brother might tell them, you know, because we're from his era, and he might be like, "You need to listen to this; this is what it's all about," you know what I mean? I don't know, man, it's hard to say. But it makes us feel special.
We must be clear about where we’re going if we want anyone to help us get there.
You do get a chance to think about things when you're at home, but that is when you want to relax and forget about football for a bit. Honestly, you don't really get time to stop and think about things. We have a job to do. That is all we concentrate on, going game by game.
Thinking about the women that you know: your friends, sisters, mothers, we know that we are kind of stereotyped. You like sports, you're a tomboy. There are all of these labels ,which is natural for us as a society to do, but it's just really about reminding women of the power that we have inside of us and that you can do anything you put your mind to. You don't want to get stuck. You don't want to get stuck in your own mind.
I know Donald's [Trump] trying very hard to plant doubts about it, but I hope the people out there understand: This election's really up to you. It's not about us so much as it is about you and your families and the kind of country and future you want. So I sure hope you will get out and vote as though your future depended on it, because I think it does.
It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
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