A Quote by Steve Jobs
Ad campaigns are necessary for competition. But good PR educates people; that's all it is.
Related Quotes
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
Whatever I have is because of the people who are watching me. I don't have a PR agency, I don't have a manager, and I don't even have a professional portfolio. People who hire me are people who, just like the audience, have just seen me in a small role here or in an ad there.
It is an honor to serve as the Ad Council's next Chair of the Board of Directors. I am deeply committed to its mission of creating campaigns that improve everyday lives. I look forward to working with the Ad Council team and Board to continue to shine a light on the most important social issues of our day.
It is not so much what we say or do that educates; what really educates is who we are.
Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
I will only do something if it has credibility for me, and that includes the films I make, the TV shows I judge and ad-campaigns I sign up for.
Pressure is high and jobs are at stake. There is nothing wrong with having commercial music to pitch for those situations, as well as for ad campaigns.
Twitter has revealed some monstrous information in Congress: we spent money on our ad campaigns. Just as all the usual media organizations in the world do.
I love doing photo shoots... I mean, if I could just sign with IMG and do ad campaigns and model more, I’d do that... Because that’s fun for me. That’s not work.
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
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