A Quote by Steve Jobs

The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
I've been reading a lot about Silicon Valley history recently and was struck by just how core the lack of unions has been to the American tech industry's evolution. It's enabled the constant creative destruction that keeps Silicon Valley relevant and thriving in a rapidly changing world.
More and more major industries are being run on software and delivered as online services—from movies to agriculture to national defense. Many of the winners are Silicon Valley-style entrepreneurial technology companies that are invading and overturning established industry structures. Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not.
When I first moved to Hollywood from Silicon Valley, I had some misgivings. But I found that there were some advantages to being in Hollywood. And, in fact, some advantages to owning your own media company. And I also found that Hollywood and Silicon Valley have a lot more in common than I would have dreamed.
Silicon Valley does not breed great technology. Instead, the smartest people from around the world tend to move to Silicon Valley.
I grew up in the Silicon Valley when it was a bunch of apricot groves, and now it's this center of incredible activity. So I have this sense of what technology has done for this region, and I want to spread it to the world.
Acting is a creative process, and directing and music. I think creative people - and I take myself as a creative person and it doesn't mean you have to be an actor, a musician, or a painter - but I think if you are in a creative profession or a creative business you do have a heightened awareness.
It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have to decide which out of fifty artists is the next hot one, with no data to go from. It's an intuitive process, and that's what they do well when they're successful. They don't understand technology.
I called up a bunch of the CEOs of Silicon Valley companies and said, 'Hey, can I come and see you? And I'd like to learn about what you're doing.' And I don't know, most of them said yes.
First there was a young guy sitting in front of television in a T-shirt drinking beer with his mother, then there was an older fatter person sitting in front of television in a T-shirt drinking beer with his mother.
Whatever creative success I gained was due to my belief that creative power can be stepped up by effort, and that there are ways in which we can guide our creative thinking.
I really knew almost nothing about Silicon Valley. I read that Steve Jobs book and watched a bunch of documentaries, and read the book about Mark Zuckerberg. I tried to learn some stuff, but there are consultants on the Silicon Valley show that know so much about it where you can get answers. To me, it's more important to get the particulars about that type of person as opposed to the specifics of the technology world.
The creative process is just a process and you can't really separate it from life. Growing your hair is a creative process. Your body is creating hair. Being alive is a creative process. Whether it's growing something in the garden or growing a song, the material accumulates. It's the process of being alive; it's the passage of time. Things change.
There's no better place in the world for technology start-ups than Silicon Valley; there's such an incredible well of talent and capital and resources. The whole system is set up to foster the creation of new companies.
So a more sensible thing it seemed to me was to go to Silicon Valley and be pushing on the technology companies to accelerate the use of audio and music in computers.
Sometimes it feels hard to remember that Silicon Valley is an actual place, a collage of parched suburbs, and not just the collective noun for information-technology companies.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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