We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
Ad campaigns are necessary for competition. But good PR educates people; that's all it is.
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Characters on stage, like people in what we refer to as "real life," do not speak to reveal themselves. They do not speak to conceal themselves. They speak to get whatever it is that they want. It is the only reason they speak.
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I'd rather just let our accomplishments really speak for themselves.
Good products are built by people who want to use it themselves
I understand and respect people who say they want to boycott the Trump brand. I also respect your right to buy his products. But what you miss is that no one in public office, Hilary or Trump should use that platform to profit themselves. In Trump's case there are serious concerns about the conflict of interest in his brand and business ownership. Do we really want a president who had products he can push while working for the American people?
The people did not elect me. I speak with one voice that may echo other people, but I am part of a group of people. That's not distancing yourself from a community, that's also allowing the space for others to speak for themselves.
Fortunately most of the people who were involved in anti-Vietnam activity did not con themselves into being like the violent people they didn't want.
I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
I don't want to sell credit to people who are going to hurt themselves with it. You should only sell products that are good for the people who use them. Some disagree with this, but I know I'm right. That is to say, you're talking to a Republican who admires Elizabeth Warren.
I think the Con-Con issue is really diversionary. I've always been against Con-Con, from the very first the time the idea was raised. Everybody knows that.
I understand the people-watching, but I've never done it where people have to race to three different shows, from here to there. I mean, the biggest zoo I ever faced was Comic Con, and Comic Con takes place in one big hangar.
...Directors of a large food-manufacturing firm (:)...At one extreme (: one) said it was not his job to protect people from themselves; he was not forcing people to eat his products, and if they chose to do so at the risk of harming themselves, it was of their own free choice.