What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
There is a fantasy in Redmond that Microsoft products are innovative, but this is based entirely on a peculiar confusion of the words "innovative" and "successful." Microsoft products are successful - they make a lot of money - but that doesn't make them innovative, or even particularly good.
Microsoft has had its success by doing low-cost products and constantly improving those products and we've really redefined the IT industry to be something that's about a tool for individuals.
We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.
We have design capability, which everyone thought we sold to Microsoft, but we didn't sell it. We will maintain the Nokia feel in all our products. We can't have different products, each feeling different, in the market.
By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs.
You can go down the list of great artists and kind of understand that they are products of their environment. Whether it's U2 or Henry Rollins or myself or Johnny Lydon, they're gonna be products of their environment.
Great buildings that move the spirit have always been rare. In every case they are unique, poetic, products of the heart.
I'm a great fan of farmed products, as long as it's done properly, because it allows people to be able to afford them. If it wasn't for farmed products, a lot of people wouldn't eat so well.
All American consumers have the same needs - to buy great consumer products, with savings and value, and with the convenience of easy delivery.
It used to be that American and European companies built their products in low-wage countries, separated by great distances from the innovators who developed the products and the markets where they were sold. But companies increasingly find that is an outmoded way of doing business.
I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
The goal of Apple is not to make money but to make really nice products, really great products.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.