A Quote by Steve Jobs
The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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It's understandable that the music companies that are comprised of people that are successful by making good creative decisions - they have to decide which out of fifty artists is the next hot one, with no data to go from. It's an intuitive process, and that's what they do well when they're successful. They don't understand technology.
Game design is a funny thing. There are people out there who are really good at it, but it's not clear that they can teach it. It's a very intuitive process. It's an art.
I turn to people who've been successful running networks, building production companies, building music companies, and people who have done it, and I ask them about their successes. And you will see them light up and give you all the information you need.
Unfortunately, you don't get artist development anymore. Record companies have become a huge corporate thing. It used to be you'd meet someone [in the business] and they'd have a little history of music. Some people in the companies now don't even like music. It's just a job. So I miss the days when someone would go out on a limb and pick a band that was different. I just don't see that anymore. It's the same with the film industry.
Google's ability to pick winners and losers in the information world is a menace. These companies have the ability to determine which media companies are successful and which ones are failures. If I adopt a business plan that doesn't line up with Google's, then they're not going to reward me.
It doesn't matter who the candidates are. It doesn't matter the campaign. You know that's gonna happen. The Washington Post is gonna do it, the New York Times is gonna do it, the three networks gonna do it, CNN's gonna do it, MSNBC gonna do it, all the newspapers are gonna do it. For the vast majority of them. There are some exceptions. That sameness ends up being its own authority. If everywhere you look in the media tells you the same thing, you don't have to research.
I like the process of giving control away [at the recording]. When you give it up to people, it's another intelligent organism that digests your information completely differently from how a machine digests information. It's like you're on a sailboat, and every time you can find out how to better adjust [the sail] to make it more precise. And it's interesting to see that the musicians have their own ideas. To use their intuitive power with their knowledge that they incorporate into the music. This is the moment you give away control, you give it to someone else's intuition.
Here's the funny thing about the response I've been aware of to my dating famous people: It's been very negative. I'm either not good-looking enough, not a good enough actor or not successful enough for these people.
The biggest thing I've learned from my dad is he's had adoring crowds of 8,000 at Berkeley, and 6,000 at Jerry Falwell's Liberty University. That's an amazing feat to have people coming out in one of the most liberal universities and one of the most conservative.
I think the gift of music is it's intuitive capability. I think music is a powerful medium because it co-inspires. It inspires the artist who then inspires the listener, and it's a back-and-forth process. Because it's intuitive, the truth has to be defined intuitively. It can't be preached, it can't be pushed. It's got to normally go across organically and make someone feel something, and that's the power of music.
Be yourself and do what you actually like doing as an artist. Don't try to think too much about where am I gonna fit in here, and how is this gonna be received, and who is gonna like this? Just do what you like doing and make sure that you enjoy doing it. If you do that and you get good at it by practising, then people are gonna come around - there's so many people out there that listen to all kinds of music. It's important to just do what you like, otherwise the fun gets sucked out of it.
Would that there were an award for people who come to understand the concept of enough. Good enough. Successful enough. Thin enough. Rich enough. Socially responsible enough. When you have self-respect, you have enough.
When you're successful, there will be friends, people, VIPs rallying around you. When you're down and out, you're all alone. That's why it's important to be a good person. Because whether you're a successful cricketer or not can always change, but the respect you earn by being the person you are stays with you.
There are good people in radio and the record companies, but there are others who are completely in the wrong job and holding music up in the process.
Have you noticed that every one of these candidates for Presidency say: "Barack Obama's weak, Vladimir Putin's kicking sand in his face. When I talk to Putin, he's gonna straighten out. Just looking at him I'm gonna - he's gonna be - " and then it turns out they can't handle a bunch of CNBC moderators at a debate. I don't think the Chinese and the Russians are gonna be too worried about you.
If you're a real hip-hop fan and a real street music fan, and you just love good music, you're gonna play it from top to bottom, and you're gonna get the concept, you're gonna get the story of my life, you're gonna be entertained, you're gonna dance you're gonna feel emotion, you're gonna get the truth, whether you like it or hate it.
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