A Quote by Steve Jobs
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
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Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
Animals have always been a passion of mine, being able to help them because they can't help themselves, and I think that people have treated them so badly over the years and it's just not fair. It's something I feel like I can help make a difference.
The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.
I'm process-orientated, and people say that about the details. But I love the players. My No. 1 job is to make them better men. My No. 2 job is to make them better at hockey, and I never confuse that. The best people I've ever been around in my life never let me get away with anything - ever. You can have all the details in the world, but if you can't communicate with people and find a way to help them help themselves, you have no chance in this league. To me, that's what the profession is about: getting guys to believe in themselves and each other.
Punishment by definition isn't going to help. So what you need to do is to help people to change and recover is to help them find different areas of passion and help them find better ways of coping. Because about 50 percent of people with addiction have a preexisting mental illness, about two-thirds have had some type of severe trauma during childhood, and they are not using to the point where they're risking their lives because it's fun. They're doing something to help them cope.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
Pretty much I want to be Steve Wozniak, who I decided I was at a young age and not change. I want to go back to school and get my college degree like I would have without Apple. I want to teach young kids like I would have without Apple. And part of it is I'm accessible. I'm open. And so many people e-mail me and get me. And as much as I can I try to answer people, listen to them, be polite and say yes.
I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
A Mac is a closed box, so Apple can make decisions about things that they don't include. That makes, it in some ways, simpler for them.
Parents want their children to excel, callers to a victims' hot line want help, and sick people want to get well. Offering aids is like providing an alarm clock: it may help people get to an appointment on time, but no one is forcing them to use it.
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.
I want to help guys get better. I want to help them get paid. I want to help them win games, but I want to do it in a way that allows for them to think, 'That guy cares about me. He cares about my family. He cares about me as a person.'
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