A Quote by Steve Jobs
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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When I first got to Apple, which was in '84, the Mac was already out, and 'Newsweek' contacted me and asked me what I thought of the Mac. I said, 'Well, the Mac is the first personal computer good enough to be criticized.'
Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.
The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people
The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
Sometimes there are customers who get in difficulty because of situations that are out of their control. These are customers with genuine needs, and the role of the bank is to accommodate these customers, and there is a real need to reschedule the loans of these customers.
Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.
I know I belong in Dauntless because everything I did in that aptitude test told me so. I'm loyal to my faction for that reason -- because there's nowhere else I could possibly be. But her? And you?" She shakes her head. "I have no idea who you're loyal to. And I'm not going to pretend like everything's okay.
Satisfied customers are apathetic. Loyal customers will be your advocate.
When you buy a meal and you pay a fair price for it, are you doing this to ensure that the employees get health care? When you walk into Mickey D's and you buy a Big Mac, do you ask them, "By the way, is this thing costing enough so that you get health care here? By the way, is this Big Mac costing enough so that you get a pension here?" Do you think any of that when you go buy a Big Mac? No. You want it to be as cheap as it can be. That's why you're there.
I'm often asked why there is such a great variation among sentences imposed by Texas judges. I can only quote the Texas judge who was asked why a killer sometimes doesn't even get indicted and a cattle thief can get ten years. The judge answered: "A lot of fellows ought to be shot, but we don't have any cows that need stealin".
Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.
Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
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