A Quote by Steve Jurvetson
Technology business increasingly becomes difficult to predict because technology itself is accelerating in change, and human nature and markets are more stagnant and static. But the dynamic engine of technological innovation continues unabated.
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It is difficult to predict technology more than 10 years out with any certitude, but what I observe is that change and innovation happens earlier and faster than we expect. We are constantly surprised at what technology can do.
Generally, the technology that enables disruption is developed in the companies that are the practitioners of the original technology. That's where the understanding of the technology first comes together. They usually can't commercialize the technology because they have to couple it with the business model innovation, and because they tend to try to take all of their technologies to market through their original business model, somebody else just picks up the technology and changes the world through the business model innovation.
The innovations are far more important because the technology itself has now way to impact the world for good until it's embedded in the business model. Innovation it's the combination of the simplifying technology and the business model.
Given all that history has shown us of the consequences of technology - from the atlatl spear to the A-bomb - why have so few groups of human beings managed to resist the incursions of technology? Or be choosy about the extent to which they'll employ a technological innovation?
We have to do away with a false and misleading dualism, one which abstracts man on the one hand and technology on the other, as if the two were quite separate kinds of realities.... Man is by nature a technological animal; to be human is to be technological.... When we speak of technology, this is another way of speaking about man himself in one of his manifestations.
People often mistake technology for a static picture. It's less like a picture and more like a movie. It's the velocity of technology innovation that matters. It's the acceleration.
No communication technology has ever disappeared, but instead becomes increasingly less important as the technological horizon widens.
The personal computer was a disruptive innovation relative to the mainframe because it enabled even a poor fool like me to have a computer and use it, and it was enabled by the development of the micro processor. The micro processor made it so simple to design and build a computer that IB could throw in together in a garage. And so, you have that simplifying technology as a part of every disruptive innovation. It then becomes an innovation when the technology is embedded in a different business model that can take the simplified solution to the market in a cost-effective way.
Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
So many people for so many years have promoted technology as the answer to everything. The economy wasn't growing: technology. Poor people: technology. Illness: technology. As if, somehow, technology in and of itself would be a solution. Yet machine values are not always human values.
Anyone who has studied the history of technology knows that technological change is always a Faustian bargain: Technology giveth and technology taketh away, and not always in equal measure. A new technology sometimes creates more than it destroys. Sometimes, it destroys more than it creates. But it is never one-sided. The invention of the printing press is an excellent example. Printing fostered the modern idea of individuality but it destroyed the medieval sense of community and social integration.
We are living through the most profound changes in the economy since the Industrial Revolution. Technology, globalization, and the accelerating pace of change have yielded chaotic markets, fierce competition, and unpredictable staff requirements.
Technology is far more than a method, it is a world in itself. As a method, it is superior in almost every respect. But only where it is left to itself, as in gigantic structures of engineering, there technology reveals its true nature.
As we become more codependent with technology, it's not necessarily based on our desire for the technology but our desire for interconnectivity and wanting to stay connected, which is a natural human instinct. The technology itself is kind of emotionally manipulative.
Whenever a new technology is introduced into society, there must be a counterbalancing human response - that is, high touch - or the technology is rejected... We must learn to balance the material wonders of technology with the spiritual demands of our human nature.
The key thing is to invest in the future and what that means is when you're deploying technology or you're a technology business, is to make sure that you're keeping on the innovation cycle, where you're both creating and adopting the new business practices, and the new techniques in order to drive your business the right way.
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