A Quote by Steve Kaufman
I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.
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When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.
I believe that Ryan Murphy is a genius. His instincts remind me of Andy Warhol. I recently went to the Warhol museum in Pittsburgh, and you can see a lot of echoes of Andy in Ryan's work. Like Andy, Ryan's finger is so on the pulse of culture that he's ahead of culture. Their aesthetic and their vision of the world are very similar.
I believe that Ryan Murphy is a genius. His instincts remind me of Andy Warhol. I recently went to the Warhol museum in Pittsburgh, and you can see a lot of echoes of Andy in Ryan’s work. Like Andy, Ryan’s finger is so on the pulse of culture that he’s ahead of culture. Their aesthetic and their vision of the world are very similar.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.
I swear that he is an alien. There is something about his phrasing that is so unpredictable and cool. It makes you wonder where it came from. I wish I could play like that. I listen to Jeff Beck and think, 'Bloody hell!' The way that Jeff Beck and his band play together is just amazing. Yeah, those guys definitely come from another planet.
Hendrick definitely realises that we're young and trying to learn - and wrecking cars is part of how you learn. Jeff Gordon went through 20 something clips in his first season, but Rick Hendrick realised he had to take a chance on Jeff Gordon. They wrecked a lot of cars, but Jeff Gordon has given him four championships.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Dr. Okun. Who's named after a special-effects guy named Jeff Okun, who had done Stargate for Roland Emmerich and Dean Devlin, who did Independence Day. But "Brakish" just came up one day when Jeff Goldblum and I were improvising, and he told me his character's name and I told him mine.
Andy Warhol is the only genius I've ever known with an I.Q. of 60.
I always use the Jeff Beck model. Jeff Beck is just a genius, and he keeps getting better ... If there's anybody in your field you want to aspire to be like, it is a guy who does what he wants to do. Every record at least he comes out with one thing that makes everybodys' jaw drop ... I would hope that Jimi Hendrix would have done that, although, man, the odds are against him because he did so much in such a short amount of time.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
The old idea that some genius pulls all of this stuff out of the air is ridiculous. As Ridley pointed out, the only way Edison could invent the lightbulb is because all the elements had been developed before. That's obvious it wasn't just his genius - 20 others developed it at the same time. And that's true for almost every invention and discovery.
Andy Warhol is the only genius I've ever known with an IQ of 60.
Every time I work with Dr. Luke I learn something new. He's kind of like the Andy Warhol of pop music, where he mass produces his art but it always still has heart and always still has an emotional thread to it. I think he's really a genius and I'm so lucky to have gotten to work with him.
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