A Quote by Steve Stoute
I never want to predict the relationship between music and advertising.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
To me, art is the capacity to experience one's innocence: craft is how you get to that point. Maturity in a musician would be the point at which one is innocent at will. At that point the relationship between music and the musician is direct and reliable.
The relationship with music is always mysterious: when it works, you can never tell. You can never guarantee when it's going to work. You can only to put yourself in a place where it's more likely to happen.
There has never been a merging of two lives where significant problems of daily living did not occur. One way or another, your relationship is going to be affected. The only question is how. There's a big difference between knowing and doing. It's not what happens between partners that determines the outcome of a relationship, it's how they handle what happens. If all you deal with in your relationship is problems, then you will have a problem relationship. If you want your pound of flesh with full acknowledgement that you're right, your future will be dim.
Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.
To me living and music are all the same thing. And I keep finding out more about music as I learn more about myself, my environment, about all kinds of different things in life. I play what I live. Therefore, just as I can't predict what kinds of experiences I'm going to have, I can't predict the directions in which my music will go. I just want to write and play my instrument as I feel.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
You can never predict success. You can never predict another person liking what you are doing. But if you are an interesting storyteller and if you strike the right chord, perhaps you will be understood.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
I and others were mistaken early on in saying that the subprime crisis would be contained. The causal relationship between the housing problem and the broad financial system was very complex and difficult to predict.
Music should never be a dictatorship. It should be a symbiotic relationship between the musician and the audience.
I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.
There is only a relationship between music and sports because all athletes want to be rappers and all rappers want to be athletes.
The relationship between Cathy and Mom in the strip is the one relationship drawn from real life that I have proudly never even tried to disguise.
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
I don't think there is such a thing as as a real prophet. You can never predict the future. We know why now, of course; chaos theory, which I got very interested in, shows you can never predict the future.
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