A Quote by Steve Stoute
Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.
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Hip-hop was started as a very egocentric, testosterone, machismo-driven art form. The way that people are trying to take away that masculinity that is a such an intrinsical part of hip-hop music.
Hip is to know, it's a form of intelligence. To be hip is to be update and relevant. Hop is a form of movement, you can't just observe a hop, you gotta hop up and do it. Hip and hop is more than music
Hip is the Knowledge, hop is the Movement. Hip and Hop is Intelligent movement
The beautiful thing about hip-hop is it's like an audio collage. You can take any form of music and do it in a hip-hop way and it'll be a hip-hop song. That's the only music you can do that with.
I always say to people that I left hip-hop in '97, meaning that I departed from listening to predominately hip-hop and just started really getting into records from the late '60s, early '70s. And once I made that change, I realized how much great music was made back in the day, and it started to become apparent how much we've lost in music.
You'll be fooled if you only get your hip-hop from the mainstream, you know. The things that move people are not just found in the mainstream cultures. And when we talk about hip-hop in general, hip-hop's basically preoccupied with life.
I'm a hip-hop head, but hip-hop actually introduced me to other genres of music because I started to wonder where a lot of these samples came from. So I fell in love with Bobby Womack or Willie Hutch because I wanted to know where those samples came from.
To me, that's the biggest problem with hip-hop today is the fact that everyone believes that all of hip-hop is rap music, and that, when you say "hip-hop," it's synonymous with rap. That when you say "hip-hop," you should be thinking about breakdancing, graffiti art, or MCing - which is the proper name for rap - DJing, beat-boxing, language, fashion, knowledge, trade. You should be thinking about a culture when you say, "hip-hop.".
I think that people have been claiming hip-hop as being dead since the moment it started. I think there are people - and I can be included in that category sometimes - that get frustrated feeling like maybe the industry has handcuffed itself, or trained its artists to do or think about music in a way that classically hasn't led to the greatest records in hip-hop.
This is the thing about hip-hop music and where people get it most misconstrued: It's all hip-hop. You can't say that just what I do is hip-hop, because hip-hop is all energies. James Brown can get on the track and mumble all day. But guess what? You felt his soul on those records.
From a very young age, as a teenager, I was into hip-hop and skateboarding and all those things that were akin to a kid in the '90s. All those things are what resulted in clothes.
I love beautiful things; I like having nice clothes, and I can appreciate why other people do - but I've also started to learn more about the impact of what we buy: how things are made, how much you buy and the quality of everything.
I wanna feed 5,000 like Jesus, I wanna build a community center where the homeless and less fortunate can come take a shower, get a hot meal and a change of clothes. Maybe not new clothes but some clean clothes. Those are my goals, my raps and goals haven't changed. I'm about helping somebody, I use my celebrity status for the good of mankind. That's what I do, so for all the Hip-Hop people, if they just pull from me the gold, they're missing so much.
I see clothes as an art form, and also a statement: no matter how vociferously people protest that they don't care what they wear, they sort of have to.
I think hip-hop has changed. When I first came out, hip-hop was more of a kind of way to learn about new places, new things. What are kids doing on the East coast, what are kids doing here. Then it left that and is like a party mode. I think it's going back to people wanting to get messages and wanting to learn things from the music.
The key moments in your life are when you realize how exciting music can be, like when you hear Nevermind for the first time. I grew up in the '70s and '80s. I was introduced to hip-hop when it first came out. Hip-hop music will always be my first love. That's why I love playing the drums. Any day of the week, I would rather listen to a hip-hop album than a rock album.
It's important to know all those things, but part of our jobs is to move people along and to make people excited to buy music or buy clothes, and give them enjoyment, I think, too.
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