A Quote by Steven Levy
No company has embraced the liberating aspects of the Internet as a 'new marketplace of ideas' more than the search giant Google.
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It would be really great if someone would invent a new Internet with the specific purpose of not making money off of it, but making it what it originally was, a free marketplace of ideas, and there are still aspects of the Internet that are that. Wikipedia, essentially, is still the bastion of the original ideals of the Internet.
I wish that Google would realize its own power in the cause of free speech. The debate has been often held about Google's role in acceding to the Chinese government's demands to censor search results. Google says that it is better to have a hampered internet than no internet at all. I believe that if the Chinese people were threatened with no Google, they might even rise up and demand free speech - free search and links - from their regime. Google lives and profits by free speech and must use its considerable power to become a better guardian of it.
Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.
Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.
Trending topics helped make Twitter a more relevant metric of what the world was talking about at any given moment. Google has worked for years in the space, most notably with Google Trends and Hot Searches, but Google+ offers the search giant the ability to see what is truly trending in real time.
We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world or funding an entirely separate company to pursue solutions to disease and mortality. Amazon's one of the few other companies that thinks as big as Google does.
Google's competitors argue that Google designs its search display to promote Google 'products' like Google Maps, Google Places, and Google Shopping, ahead of competitors like MapQuest, Yelp, and product-search sites.
We've invented a new marketplace. There was no easy way to rent a person's bedroom over the Internet or book a vacation rental over the Internet. There was no guidebook for us to turn to as we defined this new marketplace.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.
I'd love if Google ran my cable or phone company. Instead of making their businesses out of telling us what we can't do, GT&T would recognize the benefit of helping us do what we want to do: use the internet more and create more of our own stuff. Google might even figure out how to make connectivity ad-supported and free. Sadly, though, I think Google knows what it is and won't expand into other industries, even if it would be good at running a cable or energy or phone company.
If Google decided at any point to publish my search history, or your search history, or anyone's search history, there's a litany of things they could idea police you about, and if it was published, you would be publicly shamed. Everyone would be publicly shamed. But we trust Google, and we trust the people that run that company.
Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.
The New York Times is the greatest media company around, arguably, and the people at the New York Times know a lot more about making a giant successful media company than I do.
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