A Quote by Stuart Chase
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Related Quotes
The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
When you look at that key question what is President-elect [Donald] Trump going to do, it's hard to glean that from his campaign. The kind of - the promise is vague and sweeping, but vague in places. Also contradictory at times.
No problem can be solved until it is reduced to some simple form. The changing of a vague difficulty into a specific, concrete form is a very essential element in thinking.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
You can't love by desiring an extremely vague desire of a very vague moon.
The only thing that can set aside a law as wrong is a better law, or an idea of a better law. And the only thing that an give a law the quality of better or worse is the concrete result which it promotes or fails to promote.
A person cannot learn to be a photographer. He can only cultivate what he already has. I try to make people aware that they have something very precious to cultivate.
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
I tend to avoid things like award shows and panels and interviews, not remotely because I feel I'm above them or wish to cultivate the image of the intriguing recluse. I'm just not very good at them.
The lover heals the world not by a vague and abstract love for everybody and everything, but by becoming passionate and vowing fidelity to concrete relationships, persons, institutions, and places.
I probably went to musique concrete concerts - though not the very first ones - at the beginning of the 50s.
The Paris pact was correctly described by its opponents - greens and anti-greens alike - as toothless. But it was also the first time that nations around the world had officially agreed that climate change was a problem and that concrete steps should be taken to avoid its worst effects.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
It seems quite proper to fear achievement, which, after all, is proof that you've successfully moved an experience from the delightfully anticipated future into the forever and sadly lost past. Avoid as long as you can the ultimate indignity: a lifetime achievement award.
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