There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
What is interesting is the power and the impact of social media... So we must try to use social media in a good way.
One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.
I like that with social media, you can choose how much you want to reveal. If there is an issue that requires clarification, at least you can turn to social media. You know it's coming from the horse's mouth.
Social media has changed our lives forever. Some continue to reject social media, refusing to become one of the sheep, but you just can't avoid it.
With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you're doing.
I dislike the phrase 'social media.' 'Social media' is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached.
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.