A Quote by Sun Tzu
One whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
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When I make fried chicken I always serve masses and masses of fresh mangos. It's a great combination.
If Wii was about gaming for the masses, then think of DSi as creativity for the masses.
The object of rewards is to encourage; that of punishments, to prevent. If rewards are high, then what the ruler wants will be quickly effected; if punishments are heavy, what he does not want will be swiftly prevented.
Take the ideas of the masses (scattered and unsystematic ideas) and concentrate them (through study turn them into concentrated and systematic ideas), then go to the masses and propagate and explain these ideas until the masses embrace them as their own
The popular masses are like water, and the army is like a fish. How then can it be said that when there is water, a fish will have difficulty in preserving its existence? An army which fails to maintain good discipline gets into opposition with the popular masses, and thus by its own action dries up the water.
I can't help feeling wary when I hear anything said about the masses. First you take their faces from 'em by calling 'em the masses and then you accuse 'em of not having any faces.
Conceit and confidence are both of them cheats; the first always imposes on itself, the second frequently deceives others too.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
The great masses of people do not consist of philosophers; precisely for the masses, faith is often the sole foundation of a moral attitude. The various substitutes have not proved so successful from the standpoint of results that they could be regarded as a useful replacement for previous religious creeds. But if religious doctrine and faith are really to embrace the broad masses, the unconditional authority of the content of this faith is the foundation of all efficacy.
We got to face some facts. That the masses are poor, that the masses belong to what you call the lower class, and when I talk about the masses, I'm talking about the white masses, I'm talking about the black masses, and the brown masses, and the yellow masses, too. We've got to face the fact that some people say you fight fire best with fire, but we say you put fire out best with water. We say you don't fight racism with racism. We're gonna fight racism with solidarity. We say you don't fight capitalism with no black capitalism; you fight capitalism with socialism.
Years of research in psychology has shown that rewards and punishments can be very effective in changing behavior. But, at the same time, they can create an addiction to rewards and punishments.
Not only do I disbelieve in the need for compensation, but I believe that the seeking for rewards and punishments out of this lifeleads men to a ruinous ignorance of the fact that their inevitable rewards and punishments are here.
The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince... the masses. But the masses are slow moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them.
Once upon a time millions applauded and supported Adolf Hitler; ignorant masses often cannot see the simple truths and evidently they do not have the ability to see the very clear ends! The stupidity of the ignorant masses has been proven thousands of times in the history! Each time they follow the wrong leader and in the end fall in the cesspool!
Wherever our comrades go they must build good relations with the masses, be concerned for them and help them overcome their difficulties. We must unite with the masses, the more of the masses we unite with, the better
The great masses of people do not consist of philosophers; precisely for the masses, faith is often the sole foundation of a moral attitude. ... For the political man, the value of a religion must be estimated less by its deficiencies than by the virtue of a visibly better substitute.
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