A Quote by Susan Estrich

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

Susan Estrich

Quote Topics

Ad Effective Fact Hate Negative People Tactics Very

Quote Author

Susan Estrich
American - Journalist
Born: December 16, 1952

I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.

James Marsters

If we are negative by nature, we Americans are more human than most. The Founding Fathers loved going negative. Heck, the Declaration of Independence is one long negative ad.

Paul Begala

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

The fact that this highly classified information of very, very important people in many cases was so poorly protected demonstrates that cyber security is just one more area where the Obama administration has failed.

Donald Trump

Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

Dick Morris

People think that it is negative, but in fact, chaos can be very fertile.

Robert Lepage

I hate when people use my tactics against me.

Sean Hannity

When you close down your borders, you're helping people build up a lot of hate toward you. That ungenerosity is not only not very attractive, from a moral and social standpoint, but also it's not very effective as a means of defending the country.

Andrew Solomon

The beauty of man's being, fashioned as he is in the fairest of forms, demonstrates the existence of the Maker, while at the same time the fact that, together with his comprehensive abilities, lodged in that fairest of forms, he soon declines and dies, demonstrates the existence of the resurrection.

Said Nursi

That the world is not the embodiment of an eternal rationality can be conclusively proved by the fact that the piece of the worldthat we know--I mean our human reason--is not so very rational. And if it is not eternally and completely wise and rational, then the rest of the world will not be either; here the conclusion a minori ad majus, a parte ad totum applies, and does so with decisive force.

Friedrich Nietzsche

I kind of hate the fact that people are always trying to put you into a category. I hate walls, and I hate boundaries. I don't like that. I listen to everything.

Brian McKnight

If you look at the very best presidents, the most effective presidents, they were always decent salespeople. Ronald Reagan was an extremely effective salesman, very tuned to the people he was selling to, very clear in what he was selling, very resilient and buoyant.

Daniel H. Pink

Ted Cruz has been playing an ad about me that is so ridiculously false, no basis in fact. Take ad down, Ted. Biggest liar in politics.

Donald Trump

Art is so personal. I'm very comforted by the fact that certain movies that I love, other people hate. Certain books that I love, other people hate. You can't please everybody.