A Quote by Susanna Lau
Print and web have profoundly different effects: The effect is immediate when people can click on links.
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The story of the growth of the World Wide Web can be measured by the number of Web pages that are published and the number of links between pages. The Web's ability to allow people to forge links is why we refer to it as an abstract information space, rather than simply a network.
In an economy, an act, a habit, an institution, or a law, gives birth not only to an effect, but to a series of effects. Of these effects, the first only is immediate; it manifests itself simultaneously with its cause - it is seen. The others unfold in succession - they are not seen. Now this difference is enormous, for it is often true that when the immediate consequence is favorable, the ultimate consequences are fatal, and the converse.
Certainly anything that is news or opinion needs to be free on the Web, because the Web is this very fluid medium that is very much driven by links and the flow of visitors through a discussion via links.
In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin.
You can't compare the effect of multimedia-tasking and the effect of playing action games. They have totally different effects on different aspects of cognition, perception and attention.
My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.
My memory is coming back. It is curious how it comes. Each day, a rush of pieces, loosely connected, unimportant bits, snake through me. They click, click, click into my brain, like links being snapped together. And then they are done. A small chain of memories that fill in one tiny part of my life. They come out of nowhere, and most are not important.
Seeing your work in print is exciting, especially when you're young. It's that feeling that you have some effect on the world outside of your immediate neighbourhood.
So many of man's actions appear to have no immediate consequence but, concealed, do their work until finally all catches up and forms a complex web of cause and effect.
Kind of like Google crawls the Web, we crawl the social networks. Where Google analyzes links and Web pages, we look at the same thing with people. So we can tell, for example, who you interact with more frequently. Or if it's not frequency, maybe it's consistency.
To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.
It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always in mind the immediate and temporary effects of particular changes, whereas I put these effects quite aside, and fix my whole attention on the long-term effects that will result from them.
I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.
The World Wide Web is precisely what we were trying to PREVENT. We long ago foresaw the problems of one-way links, links that break (no guaranteed long-term publishing), no way to publish comments, no version management, no rights management.
People tend to think of the web as a way to get information or perhaps as a place to carry out ecommerce. But really, the web is about accessing applications. Think of each website as an application, and every single click, every single interaction with that site, is an opportunity to be on the very latest version of that application.
Basically, we convert the entire Web into a big equation, with several hundred million variables, which are the page ranks of all the Web pages, and billions of terms, which are the links. And we're able to solve that equation.
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