A Quote by Sussanne Khan
Most e-commerce sites focus on a product lists, they don't have stories. They don't tell you why the products are made or a reason you'd want to have this in your home.
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You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
The Internet is going to have a bigger impact on content creators than the television ever had. The reason why that's the case is that suddenly you're able to tell stories 24/7 in the home, out of the home, in every room of the home. A television screen can be in your pocket through a smartphone.
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
You want to have pressure and tell stories that you find a real reason to tell, aside from any business reason. If business is your only reason, that always goes badly.
IMDb only lists specific projects. It doesn't list theater, commercial, and most non-union work. You also have to pay to upload your reel to most sites, and some places still make you walk your DVD into their physical location.
You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.
Material things are not helpful after a certain degree of saturation. So you turn to other products. I think that therapy is a product that can transform you. But why does it need to be packaged as a product? Why can't I work on myself with my friends and family?
Humans are kind of story-propagating creatures. If you think of how we spend our days, think of all the time you spend on entertainment. How much of your entertainment centers around stories? Most pieces of music tell stories. Even hanging out with your friends, you talk, you tell stories to each other. They're all stories. We live in stories.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Nixon had lists upon lists upon lists. They were tragic lists saying, 'Smile more,' or, 'Be stronger - remember, it is your job to spiritually uplift the nation.' This understanding of his limitations is heartbreaking.
Where focus goes, energy flows. And where energy flows, whatever you're focusing on grows. In other words, your life is controlled by what you focus on. That's why you need to focus on where you want to go, not on what you fear. When you next find yourself in a state of uncertainty, resist your fear. Shift your focus toward where you want to go and your actions will take you in that direction.
Consumers want products that tell stories, have magic, and inspire.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
There are so many people that want to tell stories. I think that the issue is how hard it is to get your foot in the door to tell your stories.
Companies often visit my office, or invite me to theirs, to brief me on new products, Web sites, or software before they are released - usually a few weeks or days ahead of time. I don't review most of these products.
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