I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.
Cinema is a composite art into which you can include all conceivable art or entertainment forms. In film, I can work with novelistic elements, comedy, drama, music, and other forms of entertainment. Film is a versatile expression, combining all elements into one art form.
Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.
I'm not a film snob at all. I much prefer a really good Hollywood blockbuster than a thought-provoking art house movie because entertainment is sort of where it's at.
I want to show people as they are, not glorified, no shame - fat, bulges, wrinkles and all. I want the work to be disturbing, unsettling, provocative, challenging, and thought provoking.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
On another level this film talks about that. We had tremendous freedom while making this film. We never thought about marketing. It wasn't a film made to sell merchandise or products or to reach millions of people around the world. It was a film made to say what I really felt.
Tim Bee has demonstrated his toughness and his compassion, his ability to lead while at the same time listening to others. These are skills few people in public life have. We need Tim Bee working for us in Congress.
The most thought-provoking thing in our thought-provoking time is that we are still not thinking.
It is really - one of the things in it that I heard yesterday in his testimony that I thought was disturbing was this - what did he call it? - a massive persuasion campaign. That sounded a little bit like Goebbels or Gore-bels.
When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.
Abdur Rab offers a comprehensive vision of Islam using the Quran as his sole religious textual source. He intentionally avoids the hadith literature, which he believes, and argues, has done much damage to the message of the Quran. His work provides many thought-provoking insights and should be a significant contribution to the 'Quran only' movement in modern Islam.
We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era where the "truth" doesn't matter much - people tell lies about things ranging from the likelihood of "death panels" to the effects of the stimulus on saving this economy from a true calamity. In such a context, Obama himself needs to be "selling" all the time, as does his team, and also be more forceful in advocating their views. He needs to project that he and his ideas will win. And I don't think he has yet done that.
Tim is old school. He plays that way. That's why a lot of fans identify more with a Tim Heskett than with someone who is more dynamic. The more dynamic guy might be more pleasing to the eye, but he doesn't contribute any more to his team winning than Tim does.
President Trump has done an extraordinary amount to promote our capitalist origins here at home while simultaneously, and this is how the government should work, protecting American workers from unbridled capitalism by redoing our trade agreements.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.