A Quote by Taavet Hinrikus
No amount of PR works if you've got a bad product.
Related Quotes
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.
The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.
As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.
No one ever sets out to make a bad movie. There's almost always incredible amount of passion and work put behind any given project. You just have to give it everything you got, and sometimes it works out, and a lot of the times it doesn't.
The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
Good policy always trumps bad public relations and the best PR can't trump bad policy.
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product.
People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.
The optimum amount of sugar in a product became known as the 'bliss point.' Food inventors and scientists spend a huge amount of time formulating the perfect amount of sugar that will send us over the moon and send products flying off the shelves.
The biggest PR hack you can do, is not hire a PR firm.
One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.
True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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