A Quote by Tabitha Soren
If the breaking news event has something to do with young people, specifically with MTV's audience, there was a higher chance that I would actually go cover it with a television camera instead of just write the story myself and read it on the air.
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The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
I don't think people ought to believe only one news medium. They ought to read and they ought to go to opinion journals and all the rest of it. I think it's terribly important that this be taught in the public schools, because otherwise, we're gonna get to a situation because of economic pressures and other things where television's all you've got left. And that would be disastrous. We can't cover the news in a half-hour event evening. That's ridiculous.
I don't want to write things that people don't want to read. I would have no pleasure in producing something that sold 600 copies but that was considered very wonderful. I would prefer to sell 20,000 copies because the readers loved it. When I write books I don't actually think about the market in that way. I just tell myself the story. I don't think I'm talking to a 10-year-old boy or a six-year-old girl. I just write on the level the story seems to call for.
I wanted to write a book specifically aimed toward young people. I wanted to write a book that anybody can read and enjoy, but I did want to aim it at young people and, even more specifically, urban young people.
Until MTV, television had not been a huge influence on music. To compete with MTV, the country music moguls felt they had to appeal to the same young audience and do it the way MTV did.
I met journalists that were on both sides of things. People who are young, enthusiastic and hard working journalists working on the online side and people who had been there forever. There was one journalist who had running shoes under her desk in case she had to kick of her heels and go out and cover a breaking news story.
I hardly ever think about audience. I just try to tell a story for me. I write the kind of story I would like to read.
We had Chinese artists that would put in elements for the Chinese audience like the calligraphy actually means something so the audience when they read it they'll understand. So there were definitely little things we were able to do that specifically leveraged the artists' talents.
At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.
If the breaking news story had to do with hard news, politics specifically, I had a lot to do with it. If it had to do with music, Kurt Loder was more involved.
We have bred multiple generations of people who have not experienced knowing where you are the moment a news story broke, with that news story being great and grand and something that elevates society instead of diminishes it.
I always knew I wanted to be in front of the camera. But even after 10 years behind the scenes at CBS News producing live segments, celebrity profiles, and breaking news, I still hadn't been given the chance to be on TV.
The young people have MTV and rock and roll. Why would they go to read poetry? Poetry belongs to the Stone Age. It awakens in us perceptions that go back to those times.
Breaking news is a thing that's on TV all day. 10 or 15 years ago, breaking news would get everybody around the table because it was going to be something huge.
You tell the people the stories the best you know. If there is something you don't know, you be up front and make that clear. You always give the aggrieved party the chance to respond before you publish or go to air. That's just my kind of old-fashioned news values.
It's not possible to advise a young writer because every young writer is so different. You might say, "Read," but a writer can read too much and be paralyzed. Or, "Don't read, don't think, just write," and the result could be a mountain of drivel. If you're going to be a writer you'll probably take a lot of wrong turns and then one day just end up writing something you have to write, then getting it better and better just because you want it to be better, and even when you get old and think, "There must be something else people do," you won't be able to quit.
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