A Quote by Tadashi Yanai
Our international success started out first because we became the No. 1 casual wear brand in our home market of Japan. Then, we set up stores in the world's major fashion centers of New York, Paris and London.
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Retailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
In 1996, the possibility of going to New York came up. From then on, I started searching for opportunities on the international market and the plane became my home.
At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand.
I have to say, opening up in New York taught me a lot about that level of attention to detail. London's a tough market, Paris is a tough market, but New York, well, that's extraordinary.
I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.
I moved to Paris for two years, then to London, then New York in 2002. In that time, I also lived in Japan, Italy, Germany - I've been a bit of a gypsy.
Paris is the playwright's delight. New York is the home of directors. London, however, is the actor's city, the only one in the world. In London, actors are given their head.
Big box just wasn't our strength. We are a men's and boy's specialty store focused on providing high quality clothing with custom tailoring. Our customer is king. When we had seven stores, communication between the stores and with our customers became more disconnected. We started to lose that great family 'camaraderie' that is essentially the key to our success.
Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away.
We started Airbnb because, like many across the U.S. and in New York, we were struggling to pay our rent and decided to open up our living room to fellow artists coming to town for a design conference. Sharing our apartment allowed us to stay in our home and start our company.
People constantly make the mistake of comparing London with New York, Milan and Paris and that's not what it's about. London has its own fashion identity. You come here to find the next Alexander McQueen or John Galliano.
Our pop scene is among the best in the world because there are 300 languages spoken on the streets of London, compared with 200 in New York. Our diversity is our strength.
I thought that our first New York Comic Con for 'Jessica Jones' was epic because we had a pretty major reaction from the crowd after showing our first episode!
The best city for fashion is Tokyo. You see styles there you won't see in London, Paris, Milan or New York. I also like the fashion scene in Los Angeles - it has a unique look.
I think London, New York, Paris, Milan, any big city has its own fashion. I don't know why they make such a big thing of Paris. I think maybe it comes from French New Wave films portraying the French girl as very feminine.
When I first started coming to New York in the early Nineties and seeing the vitality of the programme compared to what was going on back in London or Paris, it was just in a different league. It's like a 16th-century court.
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