A Quote by Tahl Raz

At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism. — © Tahl Raz
At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism.
Nike Air Max 95's - I wear them almost every day. They're super comfortable. I get a lot of gifts, so I don't really need to shop. But if I had to choose my favourite brand, it would be Nike. Nike is the best.
An animal’s memory is not in words, they’ve got to be in pictures – it’s very detailed so let’s say the animal gets afraid of something. Like, for example you beat the dog up and they're looking at you and your Nike shoes or any sneaker or anything like a Nike, he's likely to be afraid of that - so anything without that Nike wingtip, he's likely to be fine. If you think about it, that's a different picture, than a Nike type shoe. Its specific because its sensory based.
Men over 60 often think that if they wear athletic shoes - soft-soled referee shoes or hiking shoes or actual running shoes - then they will look more youthful. The contrary is true.
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
For years, the company was known as a women's shoe company. Then we added men's clothing, shirts and shoes, and people thought of us as a men's brand.
In our house, the name for all athletic shoes - any that weren't dress or 'church' shoes - was 'tennis shoes,' or 'tennies.'
I give a lot of shoes away, but there are some shoes that sometimes I'm like, I don't think they ever even released these. Sometimes, I don't know what they've released. But sometimes, friends of mine that work for Nike will visit and say, 'They never made these, so you need to hold on to these.'
Nike stands together against bigotry and any form of discrimination... Now, more than ever, let's stand up for our values and remain open and inclusive as a brand and as a company.
If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.
We are the planet, fully as much as water, earth, fire and air are the planet, and if the planet survives, it will only be through heroism. Not occasional heroism, a remarkable instance of it here and there, but constant heroism, systematic heroism, heroism as governing principle.
Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.
An e-book distributor is not a publisher, but rather a purveyor of work that has already been created.
From an over-arching point-of-view, in war there is heroism on both sides. Obviously, the victor gets the spoils, the victor gets to write history, but there's heroism and compassion on both sides, and to me that's very important.
I like shoes. Always liked shoes. Wanted to be a shoe designer or somebody who made shoes, something in shoes.
Quiet heroism or youthful idealism, or both? What do we know? That life without heroism and idealism is not worth living - or that either can be fatal?
You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.
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