A Quote by Tamara Mellon

I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo. — © Tamara Mellon
I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.
I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.
The reality is that I spent years in the factories in Italy when I first set up Jimmy Choo. Today, everyone who has a job at Jimmy Choo, I've done their job - right down to the cleaner.
[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.
Don't ask me silly questions I won't play silly games I'm just a simple choo choo train And I'll always be the same. I only want to race along Beneath the bright blue sky And be a happy choo choo train Until the day I die.
When I launched my channel, I felt I was ready to do this. It's not that I had learnt everything - because as an artiste you never stop learning, but I was ready to put out my voice in the world.
I think that each season we, as an industry, evolve more and more in such a great way, and I'm really excited about it. We're able to put fashion into the hands of the consumer and eyes of the consumer, and I just think that there's no filter anymore; you just put it out there. There's an instant commentary. I think it's so interesting.
I had now officially secured my front row seat on the train to Hell. Choo choo
I always said I was determined to own a truly global brand. I didn't buy Jimmy Choo just to have a couple of shoe shops in London, did I?
I love Jimmy Choo and Manolo Blahnik.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
I didn't know who Jimmy Choo was. I think Vanessa Williams was also a very big part of that, teaching me about the designers. I had no choice but to learn, and I'm glad I did.
I have a beautiful pair of Giuseppe Zanotti black pumps that make me feel like a model every time I put them on. I have a pair of Jimmy Choo flats I would marry, if I could.
For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.
I don't think that the movie industry is any more ready than any other part of the information industries to adapt itself to the information age. But it's going to go there one way or the other.
I actually had a nickname as a player myself. When I played high school football in Texas, strong safety, they called me Choo Choo because they said I hit like a train.
Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for.
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